I'm not seeing a huge amount of knowledge on this subreddit, so I'm going to list some of the reasons why I'm hoping for some decent price increases..
If you find anything juicy that I've missed feel free to leave a top level comment or even message me and I'll add it. Perhaps we should keep updating this post and sticky it as a goto DD for SCTSCRF?

1. Score have the most popular sports app in Canada and second most popular in the US behind ESPN, this puts them in a somewhat unique position to integrate sports betting in to a popular sports app (though note FUBO just announced purchasing Vigotry with their intention to integrate sports betting in to their sports streaming service, they closed up 34.32% today on the news and likely caused the dips in the share prices for SCR and DKNG, even PENN's share price seemed to waiver around midday);
   
2. Score already have sports betting live in Colorado, Indiana and New Jersey;
   
3. Score recently did a share offering and raised $25,649,390 which can be used for growth and expansion of sports betting in the US - check out their careers page and click on available opportunities;
   
4. Score have a multiyear partnership with the NBA and the MLB to be an authorized sports betting operator, including access to official betting data and league marks/logos for the betting app;
   
5. Score have a strategic multi-state market access partnership with PENN, PENN have access to 11 states, further PENN have a 4.7% stake in Score with the potential for this stake to increase as additional market access fees become payable (the second link, which is from PENN, says the term of the agreement with PENN is 20 years, even DKNG only has a deal for 10 years subject to a 10 year extension);
   
6. Score have a 10 year partnership with Twin River to operate an online casino in New Jersey, extendable by 5 years at TheScore's option and a further 5 years upon mutual agreement;
   
7. In Dec 2020 Score was named the most impressive emerging company in sports betting. They are also in Canada's fastest 500 growing companies, Canada's top growing companies 2019 and a 2020 TSX venture 50 company;
   
8. Let's look at some user numbers. As expected they were down a bit during 2020 due to covid, but that is about to change across the industry with sports opening up properly and sports betting being legalised in many US states and hopefully Canada to help raise tax funds for covid expenses (never will sports betting have been more socially acceptable, almost encouraged!). They achieved 3 million active monthly users (4.3 million in q1 2019, should see this or higher again once sports start up properly - 62% of those users were in the US, 27% in Canada and the remaining 11% in other international markets). Users had an average of 70 sessions per month (75 the year prior), so 3*70 = 210 million users per month. 292 million video views for esports in just Q4 alone, year-over-year growth of 243%! Their esports tiktok account has over 1 million followers while their sports tiktok account has almost 2.5 million (up over 500k in the last quarter). Over 1.5 million youtube subscribers for their esports channel. Their twitter account has ~600k followers, almost double what DKNG have! Their social sports content across Twitter, FB, Instagram and TikTok achieved an average monthly reach of about 103 million;
   
9. Score appointed sports business leader and four-time Olympian Angela Ruggiero to its board of directors - she's a hockey player, got a medal at each of the Olympics she went to including a gold;
   
10. Score already cover women's sports, doing this without having to follow the competitors or have it requested by women shows a genuine interest in supporting women's sports. Hopefully this will extend to allowing sports betting on women's sports;
    
11. Score esports has been named exclusive English language broadcast partner for League of Legends' Demacia Championship, a marquee annual event featuring 24 of China’s top esports teams. Live event coverage will run from December 20-27 and be streamed across theScore esports’ YouTube and Twitch channels. The Demacia Championship will be theScore esports’ first-ever live event broadcast, with production originating from their esports headquarters in Toronto.
    
12. In 2019 Score partnered with Ubisoft for unique video content series;
    
13. In 2014 Score was named one of the world's greatest apps (and in 2013 was named one of the 100 best Android apps of 2013);
    
14. Score has joined the National Council on Problem Gambling as a Platinum member - this bodes well for support of Score from politicians and people normally critical of sports betting who are mostly onside at the moment through the need of raising tax money for covid related costs.
    

Future catalysts I'm hoping for:

1. There's a live webcast to report q1 f2021 financial results Jan 13 at 5:30pm EST (details here). Hopefully good news so we 🚀 rather than ☄️ short-term, but I'm still bullish long-term regardless because sports have not really started up properly yet, nor has sports betting opened up in many places yet. With a bit of luck the income from the share offering will be included in the revenue for this quarter which might help;
   
2. If we ever get uplisted to NASDAQ/NYSE and get out of the penny stocks then I would be surprised if it doesn't get pumped in numerous places including WSB;
   
3. Legalisation of sports betting across more US states and Canada. The governor of NY has now expressed interest after previously being opposed to the idea, so too has Texas for example. Score do not yet have a partnership with a NY casino, but hopefully they will get on to that, they do have access to Texas through PENN;
   
4. Partnerships with NFL and NHL would be awesome to go along with the NBA and MLB partnerships;
   
5. Successfully competing with the big players like DKNG (and now FUBO too), hopefully with juicy earnings reports in to the future (if we do, look at the performance and current prices of DKNG and PENN, I'd be extremely happy if we ever made it to CAD$20/share, if we got to DKNG's current USD price we'll be in tendie heaven);
   
6. Huge uptake in sports betting with a rally of public support to help cover the public costs associated with Covid;
   
7. Maybe esports betting could become a huge thing? TheScore seem like they're in a good position to earn a decent market share there, possibly even be the ones to introduce it and bring it to market?
   

tl;dr: 🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀 (hopefully at least 10x)
If you would prefer an ETF to have exposure to the betting market check out BETZ.
position: 42.8k shares

-Golden Matrix, a B2B gaming and sports betting software platform provider with a turn key solution to all customer needs for successfully operating and maintaining an online gaming/sports betting website.
-Golden Matrix has recently filed an application for a Nasdaq Capital Markets Uplist with approval pending.
-Golden Matrix and Playtech announced a collaboration agreement that has just kicked off this month including GMGI's all new Esports & Peer2P apps.
-Golden Matrix reached an agreement with Amelco Gaming to distribute Amelco's leading international sports betting software white labeled in the APAC Region.
-Knutsson Holdings Invests $5M with GMGI purchasing 1 Million shares at $5.00 each.
What is Golden Matrix?
Golden Matrix Group GMGI is a very unique part of the online gambling industry that doesn't get much recognition compared to the actual sports betting companies and casinos, such as Draftkings DKNG or BetMGM. Draftkings for an example is a front-end operator Business to Consumer (B2C), they are what the consumer sees on the app. Where on the other hand, GMGI is the back-end white labeled software platform, Business to Business (B2B). GMGI has everything provided to convert a land based brick and mortar casino to an online casino, including everything from data analytics, games, game management, payment gateways, currencies, languages, 24/7 tech support and more. So what I'm trying to say is Golden Matrix has everything required to setup an online casino or sports betting application. With what's going on in the world today, an online presence is a must. So this is how GMGI and GAN type companies differ from the rest of the online gaming world, as their work is mainly behind the curtains, but are needed in order to run an online casino or sport betting platform.
Seeing Golden Matrix is not a front-end B2C retail casino, they do not have to pay hundreds of thousands or even millions to advertise. As a matter of fact they don't have to pay anything, which in turn keeps the operating expenses nice and low. They make their money by setting up operators at no cost and make their money licensing the front-end casinos, usage, and providing services. It's much more low key, and they don't have to be the bank like all the front end companies such as Draftkings, BetMGM, Bet365, etc...
Continuous Revenue Growth
Here's a brief summary on Golden Matrix's more recent growth. Just since last January (2020) they have grown their operators (Casinos) from 150 to 457 of them today, a 205% Increase, and Registered End Users from 1.5M to 3.9M today, a 160% Increase in the same time frame. Those numbers to me show solid company growth, and the quarterly financials reflected from this growth as Q1 Revenues were $882K, Q2 $1.04M, Q3 $1.49M, and Q4 is expected to exceed $1.7M as quoted by Golden Matrix. Those quarterlies show me that they have grown their revenues by nearly double in the year 2020. I'm expecting these revenues for last year will total approximately $5.1M+ and can do another easy double in 2021 if not more $10.2M+ On top of all this solid core growth GMGI has also been able to maintain profitability for the past nine consecutive quarters, while growing out their top end numbers. The gross profit last quarter (Q3) was 58% and the net income was only roughly $40K. In my opinion this is a good thing considering the competition GAN who trades in the Nasdaq, lost $4.1M during that same third quarter. Profit is profit, which is an complete rarity in this sector. I'm looking forward to seeing the Q4 numbers on or before the March 15th 2021 deadline.
Nasdaq Capital Markets
Golden Matrix filed an application to uplist onto the Nasdaq Capital Markets on August 27th 2020, and are still currently pending approval as it seems to be a very complicated and tedious task jumping all the way from OTC Pink Sheets to Nasdaq. Us GMGI long shareholders have seen many tasks from the company performed over the past 5+ months that come out in 8K filings, such as amending financial reports to Nasdaq formatting, and even creating a audit committee to meet qualifications just as of last week (01-26-21). As for now Golden Matrix is still a hidden gem as much of Wall Street doesn't know about GMGI or can't trade GMGI due to many buying restrictions. I think soon this will change and no longer be hidden with the arrival of up list.
Playtech and Golden Matrix Deals
Playtech and Golden Matrix went began a collaboration agreement around the end of November 2020 that is set to kickoff sometime this month (February). You can find this easily under recent GMGI news right on the company website. What the deal consists of is beneficial to both of them, as Golden Matrix newly designed and built a Esports betting app, Peer2P Betting Games, and a new Artificial Intelligence System (AI-X). Golden Matrix is letting Playtech PTEC.L use and distribute these applications and software exclusively to all of their new and future customers. Playtech is a market leader when it comes to gaming software and technology. Playtech granted non exclusive rights to distribute their most popular games including live dealer games, slots, table games, bingo, and poker to Golden Matrix's 450+ current operators throughout their APAC Region territories. This deal will be very beneficial for Golden Matrix as their foot print will reach the U.S. and European territories through Playtech, who is all over the world, and some states in the U.S. including very popular New Jersey. I expect we may see a significant increase in the top and bottom line growth for Golden Matrix through this significant collaboration deal.
Amelco Sports Betting Distribution Deal
One more recent larger deal was made with Amelco who's out of England U.K. and basically it gives Golden Matrix distribution rights of their premium sports betting software platform where they will offer it throughout their territories in the APAC Region to their 450+ Operators and future ones as well. I think this is a major deal because they will now become a stronger company by providing both Igaming and Sports Betting software vs just having igaming alone. I think this will not only attract more usage from the current 457+ operators and 3.9M end users, but will also have more future operators wanting to do new business with Golden Matrix being a dual distributor of both Igaming and Sports Betting. More customers equals more revenues, which is what we all want to see from any good growing company.
GMGI Obtained a European Gaming License
Golden Matrix recently acquired a Alderney Gaming License in which their CEO Brian Goodman sold to the company though another privately owned company that was holding this license. He sold this license at cost to Golden Matrix. From my understanding there's many benefits to owning this license, and it's not easy to obtain. Playtech their newly partner also holds this same gaming license, along with many other big name casinos. It seems as if GMGI will be expanding from just the APAC Region alone, and now into the European Region as well. Us shareholders didn't receive a lot info on the exact game plan, but it sounds like some expansion into the European Region. I'm looking forward to hearing more about their game plan hopefully in the near future. Europe is the largest gambling market in the whole world, and right under it is the Asia Pacific Region. Let's see what this European Alderney Gaming License has in store for us in the near future.
$5 Million Equity Investment
Just last week Golden Matrix announced they received a $5M equity investment from a strategic Swedish based gaming investor Knutsson Holdings AB. They purchased one million units which consists of 1M restricted shares at $5.00 USD each, and a warrant with a exercise price of $6.00 a share. They only can exercise the warrants once the GMGI share price exceeds $10 a share for a minimum of 10 consecutive trading days. This was all announced when we were trading around $5.50 a share and will only only dilute the outstanding share count from 21.7M shares to 22.7M shares (4.4%) which is minor. This deal brought me that much more confidence in GMGI, because not only did this investment firm valuate the company currently over $5 a share, but they know its worth more as they have been around the block dealing with gaming companies since 1963 (50+ years). They are also the largest shareholder of popular company NETENT who was recently acquired by Evolution Gaming, and are invested in many other gaming companies. Check them out. This deal puts GMGI outstanding shares to 22.7M with a super low share float that's under 12M shares and a low market cap around $116M USD while currently trading in the low $5 a share price range. Ask yourself this one question, if Knutsson Holdings doesn't even get to purchase their other 1M shares for $6M until the price exceeds $10 a share, don't you think they have good confidence GMGI will surpass this price in the near future? I very well believe so, as they have solid growth, and many new business deals into play for this Quarter (Q1) and beyond.
Possible Acquisitions On The Horizon
I personally have very high expectations for Golden Matrix this year including a up list approval onto the Nasdaq Capital Markets Exchange, major new revenue growth from the partnerships mentioned earlier, and of course building their core business stronger then ever. Also if you checkout all the last dozen press releases from the company, the CEO has mentioned several soon to be announced partnerships and possible synergistic acquisitions many times. Now with Golden Matrix sitting on a pile of cash on hand ($10M+) and staying profitable for the past nine consecutive quarters and counting, they could be in a great position to acquire something beneficial for the companies overall top and bottom line growth. I'm keeping my eyes peeled open short term to see what they do on their next move with $10M+ cash, no debt, and being cashflow positive, which is a rarity in this sector as most are bleeding millions of dollars in losses quarter after quarter! I believe with the current $116M Market Cap, 22.7M Outstanding shares, Low <12M share float and the anticipated future growth, this share price around $5.00 is undervalued and a true bargain BUY.
My Position
I hold a long position of GMGI here, and plan to continue holding for the next 3-5 years as the online gambling industry is expected to grow exponentially for quite some time with more and more legalization throughout the U.S. and many other locations. Online gambling will only continue to grow larger and larger yearly. Do some DD on GMGI and you may become a long shareholder like myself.
Note: All of the info provided above including financials can be found on the Golden Matrix website in the investors section.
WWW. GOLDENMATRIX .COM

The global online gambling industry is estimated to register lucrative growth over the forecast period 2019-2025. Factors that augment the business growth of the market include high internet penetration coupled with the increasing use of mobile phones. Moreover, ease of access to online gambling, legalization & cultural approval, corporate sponsorships, and celebrity endorsements are further fueling the growth of the market. Apart from this, the growing availability of cost-effective online gambling mobile applications across the globe is also driving the market growth. The recent COVID-10 outbreak, which prompted several governments to prohibit social gatherings and announce full lockdown, has impacted a segmental performance of the industry.
Request a Free Sample of our Global Online Gambling Market: https://www.omrglobal.com/request-sample/online-gambling-market
The report analyzes the global online gambling market on the basis of type and geography. Based on the type, the market is segmented into sports betting, casinos, poker, and bingo.Sports betting contributes significant revenue to the global online gambling industry; however, it has been hit hard by the spread of the deadliest virus across the globe. Several sports events and tournaments including Indian Premier League (IPL) 13, UEFA Euro Cup 2020, Summer Olympics 2020 have been either postponed or canceled, providing a heavy blow to the several online sports betting companies. Further, amid the virus crisis and no sports tournaments or events in place, bettors are shifting to other gambling types such as pokers and casinos. Thereby, fueling the other segmental growth of the market.
A full Report of Global Online Gambling Market is Available at: https://www.omrglobal.com/industry-reports/online-gambling-market
The global online gambling market is analyzed on the basis of the geographical regions that are contributing significantly towards the growth of the market. The market has been segmented into North America, Europe, Asia Pacific and Rest of the World (RoW). Europe is expected to be the major region in the global online gambling market owing to the legalization of gambling in countries such as France, Germany, Spain, and Italy. Moreover, other factors that fuel the regional business growth include the significant presence of major players, such as William Hill PLC, Cherry AB, 888 Holdings PLC, and several others in the region; and high penetration of the internet coupled with the high smartphone penetration across the region. Asia-Pacific is estimated to be the fastest-growing region in the global online gambling market due to the growing use of internet services and the relaxation of regulations pertaining to online betting & gambling.
Global Online Gambling Market Segmentation
· Type
· Sports Betting
· Casinos
· Poker
· Bingo
Regional Analysis
· North America
· United States
· Canada
· Europe
· UK
· Germany
· Italy
· Spain
· France
· Rest of Europe
· Asia-Pacific
· China
· India
· Japan
· Rest of Asia-Pacific
· Rest of the World
Companies Studied
· 888 Holdings PLC
· Bet365 Group Ltd.
· Betsson AB
· Cherry AB
· GVC Holdings PLC
· Kindred Group PLC
· Ladbrokes Coral Group PLC
· Flutter Entertainment PLC
· The Stars Group Inc.
· William Hill PLC
For More Customized Data, Request for Report Customization @ https://www.omrglobal.com/report-customization/online-gambling-market
About Orion Market Research
Orion Market Research (OMR) is a market research and consulting company known for its crisp and concise reports. The company is equipped with an experienced team of analysts and consultants. OMR offers quality syndicated research reports, customized research reports, consulting and other research-based services.
For More Information, Visit Orion Market Research
Media Contact:
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Contact Person: Mr. Anurag Tiwari
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Contact no: +91 7803040404

I found this on a computer i just bought from a stock trader in Stockholm, detailed research, perhaps i should short this one.
And for all of you who are concerned - it is all public info, this guy just did the math:

Kambi

Share Price History
On the 8th of June 2014 Kambi closed trading at 35.40SEK. In a period of 6 months the share price rose dramatically from 52.50SEK on the 8th of October 2015 to 152.00SEK on the 17th of April 2016. From July 2016 up until July 2018 the share price was in decline and closed trading on the 23rd of July at 67.50SEK. Throughout 2018 and the beginning of 2019 the price continued to rise and closed on the 28th of October at a price of 250SEK. Since that massive peak the price has been dropping (with some small peaks along the way) and closed on the 1st of September at 165.00SEK.¹
Analysis

• 2016
  • The peak from the beginning of October 2016 was due in part to the agreement between Kambi & Novomatic.²
• 2017
  • In 2017 there was a constant decline in the share price even though deals were reached with 888 holdings³, 7777⁴ and a renewal with LeoVegas⁵, seemingly this was due to the big drop in profits (from 1.8m to 100k€) in Q2 in 2017.⁶
• 2018
  • The ongoing raise between July 2018 and the beginning of 2019 is in part due to deals closed with Draftkings⁷, Global Gaming 555⁸, White hat gaming⁹, Parx¹⁰, and Kindred¹¹.
• 2019
  • On the 21st of July Kambi’s share price was at its lowest in recent times at 130SEK, this seems to be in direct response to the news that DraftKings are looking to drop Kambi¹².
  • Once a renewal was achieved with DraftKings¹³ the share price jumped up to 167SEK.

1 https://kambi.com/investors/share-information#958649297-2241684852
2 https://www.reuters.com/article/idINL8N1CP0IG
3 https://kambi.com/888-holdings-plc-selects-kambi-kambi-group-plc
4 https://www.kambi.com/kambi-group-plc-signs-sportsbook-deal-bulgarias-national-lottery-ad
5 https://calvinayre.com/2017/10/27/press-releases/kambi-leovegas-agree-long-term-contract-extension/
6 https://calvinayre.com/2017/07/26/business/kambi-sports-solutions-revenue-rises-profit-plunges/
7 https://www.kambi.com/kambi-group-plc-enters-sportsbook-agreement-draftkings
8 https://www.kambi.com/kambi-group-plc-signs-sportsbook-deal-global-gaming-555
9 https://www.kambi.com/kambi-group-plc-agrees-commercial-partnership-white-hat-gaming
10 https://kambi.com/kambi-group-plc-signs-sportsbook-deal-parx-casino-owner-greenwood-gaming-andentertainment-inc-0
11 https://www.kindredgroup.com/media/press-releases/2018/kindred-selects-kambi-for-nj-sports-bettingplatform/
12 https://www.gamblinginsider.com/news/7467/kambi-share-price-falls-following-draftkings-sbtech-reports
13 https://www.globenewswire.com/news-release/2019/08/22/1905221/0/en/Kambi-Group-plc-signs-contractextension-with-DraftKings.html
Summary
The share price has grown in the past 5 years 466% (35.40SEK – 165SEK) which is a large profit for original investors.
Based on the history of the past 5 years, Kambi’s share price is volatile and fluctuates based on deals with large clients and PR. Even mere news about signing or losing a client sends the price to move dramatically.
Public Projection
In recent publications and reviews Kambi Group Plc stocks are predicted to continue to raise in the coming years and are considered a reasonable safe investment¹⁴.

Our Investigation

Customers leaving

• ​

1. Kambi’s deal with Novomatic up to date is entirely functional and they haven’t signed any deals as a conjoined team, leading to believe that the peak in share price in 2016 was unfulfilled and incorrect.

• 2. Luckia left Kambi back in 2016, quoting ‘the new platform will provide a range of benefits to Luckia, including greater operational flexibility and improved price differentiation. It will also enable the operator to offer unique odds, set its own betting limits and payouts, customise content and marketing, and manage its sportsbook liability in real time¹⁵.
• 3. 888 Holdings in early 2019 purchased BetBright with a very clear vision of leaving Kambi and very recently announced that they will be in the near future using their own sportsbook.¹⁶
• 4. Draftkings are looking to close to deal in buying out SBTech which would point to them dropping Kambi, this is despite them renewing a deal with Kambi¹⁷.
• 5. Inside reports from a reliable source in R Franco have told our research team that they are in the process of leaving Kambi and signing with another major supplier.

14 https://finance.yahoo.com/news/kambi-groups-sto-kambi-169-043231121.html
15 https://www.gamingintelligence.com/business/40810-spain-s-luckia-drops-kambi-platform-in-favour-of-sbtech
16 https://www.sbcnews.co.uk/features/2019/08/20/888-guy-cohen-purchases-paspa-poke
https://www.marketscreener.com/888-HOLDINGS-PUBLIC-LIMIT-4005509/news/888-Public-H1-2019-Financial-Results-29182341/
17 linkedincom/pulse/grove-report-94-survey-says-chris-grove/
​
Negative Press

1. Kindred powered by Kambi have been placed on the blacklist in Switzerland¹⁸, pointing to illegal activity (Kindred are in deeply linked with Kambi - Kambi is B2B subsidiary of UniBet which is the original name of Kindred)¹⁹

Summary
Looking at the final Quarter of 2019 and the beginning of 2020 the future doesn’t look bright for Kambi. Two of their biggest genuine clients (ignoring their spinoff Unibet) - DraftKings & 888 Holdings are poised to quit, and add to the mix our reports that R Franco are looking to leave Kambi. These moves indicate that Kambi are a product big customers’ are afraid to rely on. In addition we see in other news that that they aren’t as squeaky clean as they proclaim they are.
Since Kambi is a company which its value is solely based on PR and clients, we strongly believe based on our extensive research, contrary to popular belief Kambi’s value is going to drop and its share price will be trading below 100SEK in the near future and continue to drop. If they lose Draftkings and 888 Holdings they will struggle to recover, as Draftkings is their main ticket into the United States.
Advice
Based on the analysis and predictions, our advice to our in-house brokers and advisors is to recommend selling Kambi shares and not to purchase. On the bright side, long term investors have earned tremendously from recent growth.
18 https://www.casinonewsdaily.com/2019/09/04/bet365-unibet-and-1xbet-domains-blacklisted-in-switzerland/
19 https://en.wikipedia.org/wiki/Kindred_Group