With Cheltenham Festival coming up, I thought I’d put together a comprehensive guide and overview for what is THE most profitable time for matched bettors.
​
So whether you have been doing matched betting for a while or you’re completely new to the concept, with a bit of luck this post should be interesting/useful.
​
Just a quick disclaimer. Throughout this guide I will be referencing Heads&Heads, however, this is not a promotional piece. The advice below can be used and applied to whichever service you happen to be with. There will be an offer at the bottom of this guide. Ignore it if you are not interested, I won’t be offended – the important thing is we all smash Cheltenham while it is still so profitable.
​
Firstly, why exactly is this such a profitable time for Matched Bettors? Well, simply put, the Cheltenham Festival is one of the world’s biggest horse racing events. As such, all the bookmakers will be falling over themselves to ensure punters place their bets with them rather than their competitors.
​
​
Why Cheltenham is a Big Deal
Cheltenham Festival is one of the busiest times of the year for bookmakers with projections of around £500 million to be placed in bets over the 4 days of racing. There are a total of 28 races to bet on giving an average of around £17,850,000 bet on each race. Punters at the Festival and around the country betting online jump on early ante-post markets and last minute bets. The rise of mobile betting in recently years has given bookmakers a new way to connect with customers and now it’s easier than ever to place a bet wherever you are.
With so much money involved in betting on races at Cheltenham, bookies fight for customers in the run-up and during the festival. One way bookies entice customers to bet with them over a competitor is to run special promotions for the races. These can be in the form of free bet offers, money back specials, extra places, best odds guaranteed and more. Punters looking for the best value in their bets should take advantage of these enhanced offers while they are around as they can result in increased returns and minimised losses. All of this plays into the hands of matched bettors like us, who can take advantage of the value without incurring risk.
If you are holding back on completing welcome offers before Cheltenham, then you should know that several bookmakers run enhanced offers throughout Cheltenham. Some of the more popular ones being Betfair, SkyBet, Ladbrokes, Coral and Betfred.
​
6 Steps For Tackling Cheltenham
With all the offers and potential profit flying around it can become a little overwhelming. The best place to start is by simply practicing the basics - and that is our first of six steps for getting ready to tackle Cheltenham.
​
Note: I will update this post with the key offers closer to the time.
​
1. Practice Makes Perfect
When it comes to matched betting you can never get enough practice! You may think you understand every reload strategy there is. However, when the offers come as quickly as they do during Cheltenham, practice can be the difference between getting into breaking the £1,000 profit mark and missing out.
So, make sure that you have familiarised yourself with and practiced the popular horse racing offers before Cheltenham. These include 2nd to SP Fav, 2nd place refund, 4/1 winner, fallers insurance. Simply doing a Saturday’s worth of horse racing reload offers will tick a lot of these boxes.
If you would like to understand the concept a little more, we recommend going to the Training Section of Heads&Heads and looking at the guides under the sub-heading, ‘Offer Strategies’.
​
2. Be Organised
This can be best summed up as - make sure that your money is where it needs to be before the end of the weekend prior to Cheltenham (7th & 8th March).
Additionally, try to have completed the majority of the welcome offers for the major bookmakers. The key bookmaker to have ready is Bet365 – their Horse racing offer during the festival is massively profitable.
Set up a separate PayPal for faster withdrawals.
If you've not got a massive exchange balance, then on this rare occasion we recommend boosting its size using your own funds. Of course, because you’re matched betting the only risk is the tiny qualifying loss per offer, which you should be used to by now. The last thing you want is to be missing out on offers and not making the most of the available profit.
Try to get some bets on the night before if the odds matches are strong. Know which offers are available on which races and know what offers you want to go for on each race.
​
3. Go Easy Early
Do easy low stake reloads (Free bet on a loss, 2nd place, 2nd to SP favourite, etc) the night before if possible or early morning. The Exchanges will have a lot of liquidity, even hours before the races – meaning that you will not need to worry about unmatched bets when laying.
​
4. Odds Boosts & VIP
Look out for the boosts and make a note to check the Heads&Heads forums facebook group hourly for any updates on potential boosts. These will come thick and fast, but if you are quick, you can create some pretty incredible profit margins.
Additionally, make sure you check your email over the 4 days. There will be plenty of bookmakers handing out ‘tailored’ offers to their VIP members. VIP has a loose definition in the eyes of the bookmaker, so you’re likely to get a lot more of these than you think and they are often very lucrative.
If you want Heads&Heads to check a VIP offer before you attempt it, just post on the forum or message us on Live Chat.
​
5. Enjoy It
Sounds cliché but don’t let it stress you out. Making money is great but taking the week off work and then running yourself into the ground all week isn't worth it. Matched betting is a side earner – something to enjoy and be done in your spare time to earn you some extra cash. It should not feel like a job.
​
6. A Small Exchange Balance Is No Excuse!
Is it worth taking part with a really small bank like £500'ish?
Even if you just did the offers that guaranteed a profit, you’d still make around £250 and this would not require a massive exchange balance. So yes, it is absolutely still worth it.
What If I Am Gubbed by Most Bookmakers?
This is a very common question and not an unreasonable one either. After all it is incredibly frustrating to have your account with a bookie gubbed. This is even worse when a huge event like Cheltenham is coming up.
Honestly, it will restrict your ability to make money, but it is still possible to make a profit from Cheltenham.
Extra place strategies are worth looking at. This is made possible because Extra place betting doesn’t rely on you using free offers. So, if the bookie has only restricted your use of free offers then this is your best option. Furthermore, if you are restricted from getting reload offers by a bookmaker, you should still be able to take advantage of odds boosts. So, keep an eye out for these on the Heads&Heads Forum.
Anything I Should Be Looking Out For?
One issue to be aware of is that of the smaller bookmakers offering very generous odds. If an offer looks too good to be true then you should be careful. This was particularly true a couple of years ago, when a lot of smaller bookies offered really good odds and then refused to pay out people’s winnings.
This problem is unlikely to occur again (happened in 2017), with bookmakers under the spotlight by legislators like never before. In addition, if you have an account with the bookmaker prior to Cheltenham starting, then you’ll be slightly more trusted by the bookie and thus they will honour your pay-out.
Should You Book Time Off Work?
Are you planning to take time off work during Cheltenham? This could be a great idea. As well as watching the races on TV, you can stay up to date with all of the offers during the day. However, we want to stress that taking time off work is by no means 'required' to make money during this week.
That said, speed will be key for so many of the opportunities during the festival. You may only have a small amount of time to place your bet or lose the opportunity. Being at home will, of course, make this a lot easier.
However, not everyone can take all 4 days off. So which days should you prioritise?
Simple answer really. The first day – Tuesday (10th March).
The reason for this is that the first day sees more offers available than any other single day. The bookies tend to start off strong and tail off towards the end.
Cheltenham Schedule
​
Day 1 (Tuesday 10th March 2020)
13:30 -The Sky Bet Supreme Novices’ Hurdle
14:10 - The Racing Post Arkle Challenge Trophy Chase
14:50 -The Ultima Handicap Steeple Chase
15:30 - The Unibet Champion Hurdle Challenge Trophy
16:10 - The Mares’ Hurdle
16:50 - The Close Brothers Novices’ Handicap Chase
17:30 - The National Hunt Challenge Cup
​
​
Day 2 (Wednesday 11th March 2020)
13:30 - The Ballymore Novices’ Hurdle
14:10 - The RSA Insurance Novices’ Chase
14:50 - The Coral Cup
15:30 - The Betway Queen Mother Champion Chase
16:10 - The Glenfarclas Cross Country Chase
16:50 - The Boodles Juvenile Handicap Hurdle
17:30 - The Weatherbys Champion Bumper
​
​
Day 3 (Thursday 12th March 2020)
​
13:30 - The Marsh Novices’ Chase
14:10 - The Pertemps Network Final
14:50 - The Ryanair Chase
15:30 - The Stayers’ Hurdle
16:10 - The Brown Advisory & Merriebelle Stable Plate
16:50 - Dawn Run Mares’ Novices’ Hurdle
17:30 - The Fulke Walwyn Kim Muir Challenge Cup
​
​
Day 4 (Friday 13th March 2020)
​
13:30 - The JCB Triumph Hurdle
14:10 - The Randox Health County Handicap Hurdle
14:50 - The Albert Bartlett Novices’ Hurdle
15:30 - The Cheltenham Gold Cup
16:10 - The St. James’s Place Foxhunter Challenge Cup
16:50 - Johnny Henderson Grand Annual Handicap Chase
17:30 - Martin Pipe Conditional Jockeys’ Handicap Hurdle
​
Our Predictions
Now, predictions may seem a bit useless as we are matched betting. However, knowing who the experts favour to win can help you pick a horse. So, for example, if an offer was triggered if your horse lost, you'd want to be sure you were avoiding those favoured to do well. So, use the below to help inform some of your decisions when completing Cheltenham reload offers.
​
Epatante
Epatante has caught the eye of punters during the early betting for the Champion Hurdle and, at the time of writing, rates as one of the strongest race favourites of the week. We likely have not seen the best of this horse.
​
Benie Des Dieux
Benie Des Dieux is quoted for a few Cheltenham races this spring but traders at major bookmakers are confident she will run in the Mares Hurdle. If she does, bookies expect her to win the race with a bit to spare.
​
Envoi Allen
Envoi Allen is priced as the standout horse in the Ballymore Novices Hurdle and traders believe he will take all the beating. A loss here will rate as one of the biggest upsets of the week. He won each of his first seven starts.
​
Defi Du Seuil
Defi Du Seuil can be found quoted in the Champion Chase antepost betting and the early money has been promising. He has won 13 of his first 18 and those stats aren’t to be taken lightly, certainly not by backers.
​
Tiger Roll
Tiger Roll is a fans favourite but have we already seen the best of Tiger Roll? As it stands Tiger Roll is the antepost favourite to win the Cross Country Chase and is a short price at that.
​
Every Cheltenham offer will be posted on the Reload section. It is also worth keeping up to date with the Cheltenham Forum thread – here the best offers of the day will be discussed.
If you are interested in giving matched betting a go or Heads&Heads a go I’ve posted a discount code below. As I mentioned at the start of the guide, you can either use it or not. The main thing for me will be people find one or two useful bits of info in this guide.
​
Discount:
£2 for 60 days of Premium membership to Heads&Heads.
Discount code: BUILDUP
Click the link to have the code automatically applied:
https://headsandheads.co.uk/sign-up?discount=BUILDUP
​
Timetable template for Cheltenham: https://headsandheads.s3-eu-west-1.amazonaws.com/Cheltenham+Timetable+-+template.xlsx
​
The most important thing is to get involved!
Best of luck and happy profit hunting!

With Cheltenham Festival coming up, I thought I’d put together a comprehensive guide and overview for what is THE most profitable time for matched bettors.
​
So whether you have been doing matched betting for a while or you’re completely new to the concept, with a bit of luck this post should be interesting/useful.
​
Just a quick disclaimer. Throughout this guide I will be referencing Heads&Heads, however, this is not a promotional piece. The advice below can be used and applied to whichever service you happen to be with. There will be an offer at the bottom of this guide. Ignore it if you are not interested, I won’t be offended – the important thing is we all smash Cheltenham while it is still so profitable.
​
Firstly, why exactly is this such a profitable time for Matched Bettors? Well, simply put, the Cheltenham Festival is one of the world’s biggest horse racing events. As such, all the bookmakers will be falling over themselves to ensure punters place their bets with them rather than their competitors.
​
​
Why Cheltenham is a Big Deal
Cheltenham Festival is one of the busiest times of the year for bookmakers with projections of around £500 million to be placed in bets over the 4 days of racing. There are a total of 28 races to bet on giving an average of around £17,850,000 bet on each race. Punters at the Festival and around the country betting online jump on early ante-post markets and last minute bets. The rise of mobile betting in recently years has given bookmakers a new way to connect with customers and now it’s easier than ever to place a bet wherever you are.
With so much money involved in betting on races at Cheltenham, bookies fight for customers in the run-up and during the festival. One way bookies entice customers to bet with them over a competitor is to run special promotions for the races. These can be in the form of free bet offers, money back specials, extra places, best odds guaranteed and more. Punters looking for the best value in their bets should take advantage of these enhanced offers while they are around as they can result in increased returns and minimised losses. All of this plays into the hands of matched bettors like us, who can take advantage of the value without incurring risk.
If you are holding back on completing welcome offers before Cheltenham, then you should know that several bookmakers run enhanced offers throughout Cheltenham. Some of the more popular ones being Betfair, SkyBet, Ladbrokes, Coral and Betfred.
​
​
6 Steps For Tackling Cheltenham
With all the offers and potential profit flying around it can become a little overwhelming. The best place to start is by simply practicing the basics - and that is our first of six steps for getting ready to tackle Cheltenham.
Note: I will update this post with the key offers closer to the time.
​
​
1. Practice Makes Perfect
When it comes to matched betting you can never get enough practice! You may think you understand every reload strategy there is. However, when the offers come as quickly as they do during Cheltenham, practice can be the difference between getting into breaking the £1,000 profit mark and missing out.
So, make sure that you have familiarised yourself with and practiced the popular horse racing offers before Cheltenham. These include 2nd to SP Fav, 2nd place refund, 4/1 winner, fallers insurance. Simply doing a Saturday’s worth of horse racing reload offers will tick a lot of these boxes.
If you would like to understand the concept a little more, we recommend going to the Training Section of Heads&Heads and looking at the guides under the sub-heading, ‘Offer Strategies’.
​
2. Be Organised
This can be best summed up as - make sure that your money is where it needs to be before the end of the weekend prior to Cheltenham (7th & 8th March).
Additionally, try to have completed the majority of the welcome offers for the major bookmakers. The key bookmaker to have ready is Bet365 – their Horse racing offer during the festival is massively profitable.
Set up a separate PayPal for faster withdrawals.
If you've not got a massive exchange balance, then on this rare occasion we recommend boosting its size using your own funds. Of course, because you’re matched betting the only risk is the tiny qualifying loss per offer, which you should be used to by now. The last thing you want is to be missing out on offers and not making the most of the available profit.
Try to get some bets on the night before if the odds matches are strong. Know which offers are available on which races and know what offers you want to go for on each race.
​
3. Go Easy Early
Do easy low stake reloads (Free bet on a loss, 2nd place, 2nd to SP favourite, etc) the night before if possible or early morning. The Exchanges will have a lot of liquidity, even hours before the races – meaning that you will not need to worry about unmatched bets when laying.
​
4. Odds Boosts & VIP
Look out for the boosts and make a note to check the Heads&Heads forums facebook group hourly for any updates on potential boosts. These will come thick and fast, but if you are quick, you can create some pretty incredible profit margins.
Additionally, make sure you check your email over the 4 days. There will be plenty of bookmakers handing out ‘tailored’ offers to their VIP members. VIP has a loose definition in the eyes of the bookmaker, so you’re likely to get a lot more of these than you think and they are often very lucrative.
If you want Heads&Heads to check a VIP offer before you attempt it, just post on the forum or message us on Live Chat.
​
5. Enjoy It
Sounds cliché but don’t let it stress you out. Making money is great but taking the week off work and then running yourself into the ground all week isn't worth it. Matched betting is a side earner – something to enjoy and be done in your spare time to earn you some extra cash. It should not feel like a job.
​
6. A Small Exchange Balance Is No Excuse!
Is it worth taking part with a really small bank like £500'ish?
Even if you just did the offers that guaranteed a profit, you’d still make around £250 and this would not require a massive exchange balance. So yes, it is absolutely still worth it.
​
​
What If I Am Gubbed by Most Bookmakers?
This is a very common question and not an unreasonable one either. After all it is incredibly frustrating to have your account with a bookie gubbed. This is even worse when a huge event like Cheltenham is coming up.
Honestly, it will restrict your ability to make money, but it is still possible to make a profit from Cheltenham.
Extra place strategies are worth looking at (on Heads&Heads Training). This is made possible because Extra place betting doesn’t rely on you using free offers. So, if the bookie has only restricted your use of free offers then this is your best option. Furthermore, if you are restricted from getting reload offers by a bookmaker, you should still be able to take advantage of odds boosts. So, keep an eye out for these on the Heads&Heads Forum.
​
​
Anything I Should Be Looking Out For?
One issue to be aware of is that of the smaller bookmakers offering very generous odds. If an offer looks too good to be true then you should be careful. This was particularly true a couple of years ago, when a lot of smaller bookies offered really good odds and then refused to pay out people’s winnings.
This problem is unlikely to occur again (happened in 2017), with bookmakers under the spotlight by legislators like never before. In addition, if you have an account with the bookmaker prior to Cheltenham starting, then you’ll be slightly more trusted by the bookie and thus they will honour your pay-out.
​
​
Should You Book Time Off Work?
Are you planning to take time off work during Cheltenham? This could be a great idea. As well as watching the races on TV, you can stay up to date with all of the offers during the day. However, we want to stress that taking time off work is by no means 'required' to make money during this week.
That said, speed will be key for so many of the opportunities during the festival. You may only have a small amount of time to place your bet or lose the opportunity. Being at home will, of course, make this a lot easier.
However, not everyone can take all 4 days off. So which days should you prioritise?
Simple answer really. The first day – Tuesday (10th March).
The reason for this is that the first day sees more offers available than any other single day. The bookies tend to start off strong and tail off towards the end.
​
​
Cheltenham Schedule
​
Day 1 (Tuesday 10th March 2020)
13:30 -The Sky Bet Supreme Novices’ Hurdle
14:10 - The Racing Post Arkle Challenge Trophy Chase
14:50 -The Ultima Handicap Steeple Chase
15:30 - The Unibet Champion Hurdle Challenge Trophy
16:10 - The Mares’ Hurdle
16:50 - The Close Brothers Novices’ Handicap Chase
17:30 - The National Hunt Challenge Cup
​
Day 2 (Wednesday 11th March 2020)
13:30 - The Ballymore Novices’ Hurdle
14:10 - The RSA Insurance Novices’ Chase
14:50 - The Coral Cup
15:30 - The Betway Queen Mother Champion Chase
16:10 - The Glenfarclas Cross Country Chase
16:50 - The Boodles Juvenile Handicap Hurdle
17:30 - The Weatherbys Champion Bumper
​
Day 3 (Thursday 12th March 2020)
13:30 - The Marsh Novices’ Chase
14:10 - The Pertemps Network Final
14:50 - The Ryanair Chase
15:30 - The Stayers’ Hurdle
16:10 - The Brown Advisory & Merriebelle Stable Plate
16:50 - Dawn Run Mares’ Novices’ Hurdle
17:30 - The Fulke Walwyn Kim Muir Challenge Cup
​
Day 4 (Friday 13th March 2020)
13:30 - The JCB Triumph Hurdle
14:10 - The Randox Health County Handicap Hurdle
14:50 - The Albert Bartlett Novices’ Hurdle
15:30 - The Cheltenham Gold Cup
16:10 - The St. James’s Place Foxhunter Challenge Cup
16:50 - Johnny Henderson Grand Annual Handicap Chase
17:30 - Martin Pipe Conditional Jockeys’ Handicap Hurdle
​
​
Our Predictions
Now, predictions may seem a bit useless as we are matched betting. However, knowing who the experts favour to win can help you pick a horse. So, for example, if an offer was triggered if your horse lost, you'd want to be sure you were avoiding those favoured to do well. So, use the below to help inform some of your decisions when completing Cheltenham reload offers.
​
​
Epatante
Epatante has caught the eye of punters during the early betting for the Champion Hurdle and, at the time of writing, rates as one of the strongest race favourites of the week. We likely have not seen the best of this horse.
​
Benie Des Dieux
Benie Des Dieux is quoted for a few Cheltenham races this spring but traders at major bookmakers are confident she will run in the Mares Hurdle. If she does, bookies expect her to win the race with a bit to spare.
​
Envoi Allen
Envoi Allen is priced as the standout horse in the Ballymore Novices Hurdle and traders believe he will take all the beating. A loss here will rate as one of the biggest upsets of the week. He won each of his first seven starts.
​
Defi Du Seuil
Defi Du Seuil can be found quoted in the Champion Chase antepost betting and the early money has been promising. He has won 13 of his first 18 and those stats aren’t to be taken lightly, certainly not by backers.
​
Tiger Roll
Tiger Roll is a fans favourite but have we already seen the best of Tiger Roll? As it stands Tiger Roll is the antepost favourite to win the Cross Country Chase and is a short price at that.
Every Cheltenham offer will be posted on the Reload section (on Heads&Heads). It is also worth keeping up to date with the Cheltenham Forum thread (on Heads&Heads) – here the best offers of the day will be discussed.
If you are interested in giving matched betting a go or Heads&Heads a go I’ve posted a discount code below. As I mentioned at the start of the guide, you can either use it or not. The main thing for me will be people find one or two useful bits of info in this guide.
​
​
Discount:
£2 for 60 days of Premium membership to Heads&Heads.
Discount code: BUILDUP
Click the link to have the code automatically applied:
https://headsandheads.co.uk/sign-up?discount=BUILDUP
​
​
Timetable template for Cheltenham: https://headsandheads.s3-eu-west-1.amazonaws.com/Cheltenham+Timetable+-+template.xlsx
​
​
The most important thing is to get involved!
Best of luck and happy profit hunting!

With Cheltenham Festival coming up, I thought I’d put together a comprehensive guide and overview for what is THE most profitable time for matched bettors.
​
So whether you have been doing matched betting for a while or you’re completely new to the concept, with a bit of luck this post should be interesting/useful.
​
Just a quick disclaimer. Throughout this guide I will be referencing Heads&Heads, however, this is not a promotional piece. The advice below can be used and applied to whichever service you happen to be with. There will be an offer at the bottom of this guide. Ignore it if you are not interested, I won’t be offended – the important thing is we all smash Cheltenham while it is still so profitable.
​
Firstly, why exactly is this such a profitable time for Matched Bettors? Well, simply put, the Cheltenham Festival is one of the world’s biggest horse racing events. As such, all the bookmakers will be falling over themselves to ensure punters place their bets with them rather than their competitors.
​
​
Why Cheltenham is a Big Deal
​
Cheltenham Festival is one of the busiest times of the year for bookmakers with projections of around £500 million to be placed in bets over the 4 days of racing. There are a total of 28 races to bet on giving an average of around £17,850,000 bet on each race. Punters at the Festival and around the country betting online jump on early ante-post markets and last minute bets. The rise of mobile betting in recently years has given bookmakers a new way to connect with customers and now it’s easier than ever to place a bet wherever you are.
​
With so much money involved in betting on races at Cheltenham, bookies fight for customers in the run-up and during the festival. One way bookies entice customers to bet with them over a competitor is to run special promotions for the races. These can be in the form of free bet offers, money back specials, extra places, best odds guaranteed and more. Punters looking for the best value in their bets should take advantage of these enhanced offers while they are around as they can result in increased returns and minimised losses. All of this plays into the hands of matched bettors like us, who can take advantage of the value without incurring risk.
​
If you are holding back on completing welcome offers before Cheltenham, then you should know that several bookmakers run enhanced offers throughout Cheltenham. Some of the more popular ones being Betfair, SkyBet, Ladbrokes, Coral and Betfred.
​
​
6 Steps For Tackling Cheltenham
With all the offers and potential profit flying around it can become a little overwhelming. The best place to start is by simply practicing the basics - and that is our first of six steps for getting ready to tackle Cheltenham.
​
​
1. Practice Makes Perfect
When it comes to matched betting you can never get enough practice! You may think you understand every reload strategy there is. However, when the offers come as quickly as they do during Cheltenham, practice can be the difference between getting into breaking the £1,000 profit mark and missing out.
So, make sure that you have familiarised yourself with and practiced the popular horse racing offers before Cheltenham. These include 2nd to SP Fav, 2nd place refund, 4/1 winner, fallers insurance. Simply doing a Saturday’s worth of horse racing reload offers will tick a lot of these boxes.
If you would like to understand the concept a little more, we recommend going to the Training Section of Heads&Heads and looking at the guides under the sub-heading, ‘Offer Strategies’.
​
2. Be Organised
This can be best summed up as - make sure that your money is where it needs to be before the end of the weekend prior to Cheltenham (7th & 8th March).
Additionally, try to have completed the majority of the welcome offers for the major bookmakers. The key bookmaker to have ready is Bet365 – their Horse racing offer during the festival is massively profitable.
Set up a separate PayPal for faster withdrawals.
If you've not got a massive exchange balance, then on this rare occasion we recommend boosting its size using your own funds. Of course, because you’re matched betting the only risk is the tiny qualifying loss per offer, which you should be used to by now. The last thing you want is to be missing out on offers and not making the most of the available profit.
Try to get some bets on the night before if the odds matches are strong. Know which offers are available on which races and know what offers you want to go for on each race.
​
3. Go Easy Early
Do easy low stake reloads (Free bet on a loss, 2nd place, 2nd to SP favourite, etc) the night before if possible or early morning. The Exchanges will have a lot of liquidity, even hours before the races – meaning that you will not need to worry about unmatched bets when laying.
​
4. Odds Boosts & VIP
Look out for the boosts and make a note to check the Heads&Heads forums facebook group hourly for any updates on potential boosts. These will come thick and fast, but if you are quick, you can create some pretty incredible profit margins.
Additionally, make sure you check your email over the 4 days. There will be plenty of bookmakers handing out ‘tailored’ offers to their VIP members. VIP has a loose definition in the eyes of the bookmaker, so you’re likely to get a lot more of these than you think and they are often very lucrative.
If you want Heads&Heads to check a VIP offer before you attempt it, just post on the forum or message us on Live Chat.
​
5. Enjoy It
Sounds cliché but don’t let it stress you out. Making money is great but taking the week off work and then running yourself into the ground all week isn't worth it. Matched betting is a side earner – something to enjoy and be done in your spare time to earn you some extra cash. It should not feel like a job.
​
6. A Small Exchange Balance Is No Excuse!
Is it worth taking part with a really small bank like £500'ish?
Even if you just did the offers that guaranteed a profit, you’d still make around £250 and this would not require a massive exchange balance. So yes, it is absolutely still worth it.
​
​
What If I Am Gubbed by Most Bookmakers?
This is a very common question and not an unreasonable one either. After all it is incredibly frustrating to have your account with a bookie gubbed. This is even worse when a huge event like Cheltenham is coming up.
Honestly, it will restrict your ability to make money, but it is still possible to make a profit from Cheltenham.
Extra place strategies are worth looking at (on Heads&Heads Training). This is made possible because Extra place betting doesn’t rely on you using free offers. So, if the bookie has only restricted your use of free offers then this is your best option. Furthermore, if you are restricted from getting reload offers by a bookmaker, you should still be able to take advantage of odds boosts. So, keep an eye out for these on the Heads&Heads Forum.
​
Anything I Should Be Looking Out For?
One issue to be aware of is that of the smaller bookmakers offering very generous odds. If an offer looks too good to be true then you should be careful. This was particularly true a couple of years ago, when a lot of smaller bookies offered really good odds and then refused to pay out people’s winnings.
This problem is unlikely to occur again (happened in 2017), with bookmakers under the spotlight by legislators like never before. In addition, if you have an account with the bookmaker prior to Cheltenham starting, then you’ll be slightly more trusted by the bookie and thus they will honour your pay-out.
​
Should You Book Time Off Work?
Are you planning to take time off work during Cheltenham? This could be a great idea. As well as watching the races on TV, you can stay up to date with all of the offers during the day. However, we want to stress that taking time off work is by no means 'required' to make money during this week.
That said, speed will be key for so many of the opportunities during the festival. You may only have a small amount of time to place your bet or lose the opportunity. Being at home will, of course, make this a lot easier.
However, not everyone can take all 4 days off. So which days should you prioritise?
Simple answer really. The first day – Tuesday (10th March).
The reason for this is that the first day sees more offers available than any other single day. The bookies tend to start off strong and tail off towards the end.
​
​
Cheltenham Schedule
​
Day 1 (Tuesday 10th March 2020)
13:30 -The Sky Bet Supreme Novices’ Hurdle
14:10 - The Racing Post Arkle Challenge Trophy Chase
14:50 -The Ultima Handicap Steeple Chase
15:30 - The Unibet Champion Hurdle Challenge Trophy
16:10 - The Mares’ Hurdle
16:50 - The Close Brothers Novices’ Handicap Chase
17:30 - The National Hunt Challenge Cup
​
Day 2 (Wednesday 11th March 2020)
13:30 - The Ballymore Novices’ Hurdle
14:10 - The RSA Insurance Novices’ Chase
14:50 - The Coral Cup
15:30 - The Betway Queen Mother Champion Chase
16:10 - The Glenfarclas Cross Country Chase
16:50 - The Boodles Juvenile Handicap Hurdle
17:30 - The Weatherbys Champion Bumper
​
Day 3 (Thursday 12th March 2020)
13:30 - The Marsh Novices’ Chase
14:10 - The Pertemps Network Final
14:50 - The Ryanair Chase
15:30 - The Stayers’ Hurdle
16:10 - The Brown Advisory & Merriebelle Stable Plate
16:50 - Dawn Run Mares’ Novices’ Hurdle
17:30 - The Fulke Walwyn Kim Muir Challenge Cup
​
Day 4 (Friday 13th March 2020)
13:30 - The JCB Triumph Hurdle
14:10 - The Randox Health County Handicap Hurdle
14:50 - The Albert Bartlett Novices’ Hurdle
15:30 - The Cheltenham Gold Cup
16:10 - The St. James’s Place Foxhunter Challenge Cup
16:50 - Johnny Henderson Grand Annual Handicap Chase
17:30 - Martin Pipe Conditional Jockeys’ Handicap Hurdle
​
​
Our Predictions
Now, predictions may seem a bit useless as we are matched betting. However, knowing who the experts favour to win can help you pick a horse. So, for example, if an offer was triggered if your horse lost, you'd want to be sure you were avoiding those favoured to do well. So, use the below to help inform some of your decisions when completing Cheltenham reload offers.
​
Epatante
Epatante has caught the eye of punters during the early betting for the Champion Hurdle and, at the time of writing, rates as one of the strongest race favourites of the week. We likely have not seen the best of this horse.
​
Benie Des Dieux
Benie Des Dieux is quoted for a few Cheltenham races this spring but traders at major bookmakers are confident she will run in the Mares Hurdle. If she does, bookies expect her to win the race with a bit to spare.
​
Envoi Allen
Envoi Allen is priced as the standout horse in the Ballymore Novices Hurdle and traders believe he will take all the beating. A loss here will rate as one of the biggest upsets of the week. He won each of his first seven starts.
​
Defi Du Seuil
Defi Du Seuil can be found quoted in the Champion Chase antepost betting and the early money has been promising. He has won 13 of his first 18 and those stats aren’t to be taken lightly, certainly not by backers.
​
Tiger Roll
Tiger Roll is a fans favourite but have we already seen the best of Tiger Roll? As it stands Tiger Roll is the antepost favourite to win the Cross Country Chase and is a short price at that.
​
​
Every Cheltenham offer will be posted on the Reload section (on Heads&Heads). It is also worth keeping up to date with the Cheltenham Forum thread (on Heads&Heads) – here the best offers of the day will be discussed.
​
If you are interested in giving matched betting a go or Heads&Heads a go I’ve posted a discount code below. As I mentioned at the start of the guide, you can either use it or not. The main thing for me will be people find one or two useful bits of info in this guide.
​
Discount:
£2 for 60 days of Premium membership to Heads&Heads.
Discount code: BUILDUP
Click the link to have the code automatically applied:
https://headsandheads.co.uk/sign-up?discount=BUILDUP
​
​
Timetable template for Cheltenham: https://headsandheads.s3-eu-west-1.amazonaws.com/Cheltenham+Timetable+-+template.xlsx
​
​
The most important thing is to get involved!
Best of luck and happy profit hunting!

With Cheltenham Festival coming up, I thought I’d put together a comprehensive guide and overview for what is THE most profitable time for matched bettors.
​
So whether you have been doing matched betting for a while or you’re completely new to the concept, with a bit of luck this post should be interesting/useful.
​
Just a quick disclaimer. Throughout this guide I will be referencing Heads&Heads, however, this is not a promotional piece. The advice below can be used and applied to whichever service you happen to be with. There will be an offer at the bottom of this guide. Ignore it if you are not interested, I won’t be offended – the important thing is we all smash Cheltenham while it is still so profitable.
​
Firstly, why exactly is this such a profitable time for Matched Bettors? Well, simply put, the Cheltenham Festival is one of the world’s biggest horse racing events. As such, all the bookmakers will be falling over themselves to ensure punters place their bets with them rather than their competitors.
​
​
Why Cheltenham is a Big Deal
Cheltenham Festival is one of the busiest times of the year for bookmakers with projections of around £500 million to be placed in bets over the 4 days of racing. There are a total of 28 races to bet on giving an average of around £17,850,000 bet on each race. Punters at the Festival and around the country betting online jump on early ante-post markets and last minute bets. The rise of mobile betting in recently years has given bookmakers a new way to connect with customers and now it’s easier than ever to place a bet wherever you are.
With so much money involved in betting on races at Cheltenham, bookies fight for customers in the run-up and during the festival. One way bookies entice customers to bet with them over a competitor is to run special promotions for the races. These can be in the form of free bet offers, money back specials, extra places, best odds guaranteed and more. Punters looking for the best value in their bets should take advantage of these enhanced offers while they are around as they can result in increased returns and minimised losses. All of this plays into the hands of matched bettors like us, who can take advantage of the value without incurring risk.
If you are holding back on completing welcome offers before Cheltenham, then you should know that several bookmakers run enhanced offers throughout Cheltenham. Some of the more popular ones being Betfair, SkyBet, Ladbrokes, Coral and Betfred.
​
​
6 Steps For Tackling Cheltenham
With all the offers and potential profit flying around it can become a little overwhelming. The best place to start is by simply practicing the basics - and that is our first of six steps for getting ready to tackle Cheltenham.
Note: I will update this post with the key offers closer to the time.
​
1. Practice Makes Perfect
When it comes to matched betting you can never get enough practice! You may think you understand every reload strategy there is. However, when the offers come as quickly as they do during Cheltenham, practice can be the difference between getting into breaking the £1,000 profit mark and missing out.
So, make sure that you have familiarised yourself with and practiced the popular horse racing offers before Cheltenham. These include 2nd to SP Fav, 2nd place refund, 4/1 winner, fallers insurance. Simply doing a Saturday’s worth of horse racing reload offers will tick a lot of these boxes.
If you would like to understand the concept a little more, we recommend going to the Training Section of Heads&Heads and looking at the guides under the sub-heading, ‘Offer Strategies’.
​
2. Be Organised
This can be best summed up as - make sure that your money is where it needs to be before the end of the weekend prior to Cheltenham (7th & 8th March).
Additionally, try to have completed the majority of the welcome offers for the major bookmakers. The key bookmaker to have ready is Bet365 – their Horse racing offer during the festival is massively profitable.
Set up a separate PayPal for faster withdrawals.
If you've not got a massive exchange balance, then on this rare occasion we recommend boosting its size using your own funds. Of course, because you’re matched betting the only risk is the tiny qualifying loss per offer, which you should be used to by now. The last thing you want is to be missing out on offers and not making the most of the available profit.
Try to get some bets on the night before if the odds matches are strong. Know which offers are available on which races and know what offers you want to go for on each race.
​
3. Go Easy Early
Do easy low stake reloads (Free bet on a loss, 2nd place, 2nd to SP favourite, etc) the night before if possible or early morning. The Exchanges will have a lot of liquidity, even hours before the races – meaning that you will not need to worry about unmatched bets when laying.
​
4. Odds Boosts & VIP
Look out for the boosts and make a note to check the Heads&Heads forums facebook group hourly for any updates on potential boosts. These will come thick and fast, but if you are quick, you can create some pretty incredible profit margins.
Additionally, make sure you check your email over the 4 days. There will be plenty of bookmakers handing out ‘tailored’ offers to their VIP members. VIP has a loose definition in the eyes of the bookmaker, so you’re likely to get a lot more of these than you think and they are often very lucrative.
If you want Heads&Heads to check a VIP offer before you attempt it, just post on the forum or message us on Live Chat.
​
5. Enjoy It
Sounds cliché but don’t let it stress you out. Making money is great but taking the week off work and then running yourself into the ground all week isn't worth it. Matched betting is a side earner – something to enjoy and be done in your spare time to earn you some extra cash. It should not feel like a job.
​
6. A Small Exchange Balance Is No Excuse!
Is it worth taking part with a really small bank like £500'ish?
Even if you just did the offers that guaranteed a profit, you’d still make around £250 and this would not require a massive exchange balance. So yes, it is absolutely still worth it.
​
What If I Am Gubbed by Most Bookmakers?
This is a very common question and not an unreasonable one either. After all it is incredibly frustrating to have your account with a bookie gubbed. This is even worse when a huge event like Cheltenham is coming up.
Honestly, it will restrict your ability to make money, but it is still possible to make a profit from Cheltenham.
Extra place strategies are worth looking at (on Heads&Heads Training). This is made possible because Extra place betting doesn’t rely on you using free offers. So, if the bookie has only restricted your use of free offers then this is your best option. Furthermore, if you are restricted from getting reload offers by a bookmaker, you should still be able to take advantage of odds boosts. So, keep an eye out for these on the Heads&Heads Forum.
​
Anything I Should Be Looking Out For?
One issue to be aware of is that of the smaller bookmakers offering very generous odds. If an offer looks too good to be true then you should be careful. This was particularly true a couple of years ago, when a lot of smaller bookies offered really good odds and then refused to pay out people’s winnings.
This problem is unlikely to occur again (happened in 2017), with bookmakers under the spotlight by legislators like never before. In addition, if you have an account with the bookmaker prior to Cheltenham starting, then you’ll be slightly more trusted by the bookie and thus they will honour your pay-out.
​
Should You Book Time Off Work?
Are you planning to take time off work during Cheltenham? This could be a great idea. As well as watching the races on TV, you can stay up to date with all of the offers during the day. However, we want to stress that taking time off work is by no means 'required' to make money during this week.
That said, speed will be key for so many of the opportunities during the festival. You may only have a small amount of time to place your bet or lose the opportunity. Being at home will, of course, make this a lot easier.
However, not everyone can take all 4 days off. So which days should you prioritise?
Simple answer really. The first day – Tuesday (10th March).
The reason for this is that the first day sees more offers available than any other single day. The bookies tend to start off strong and tail off towards the end.
​
​
Cheltenham Schedule
​
Day 1 (Tuesday 10th March 2020)
13:30 -The Sky Bet Supreme Novices’ Hurdle
14:10 - The Racing Post Arkle Challenge Trophy Chase
14:50 -The Ultima Handicap Steeple Chase
15:30 - The Unibet Champion Hurdle Challenge Trophy
16:10 - The Mares’ Hurdle
16:50 - The Close Brothers Novices’ Handicap Chase
17:30 - The National Hunt Challenge Cup
​
Day 2 (Wednesday 11th March 2020)
13:30 - The Ballymore Novices’ Hurdle
14:10 - The RSA Insurance Novices’ Chase
14:50 - The Coral Cup
15:30 - The Betway Queen Mother Champion Chase
16:10 - The Glenfarclas Cross Country Chase
16:50 - The Boodles Juvenile Handicap Hurdle
17:30 - The Weatherbys Champion Bumper
​
Day 3 (Thursday 12th March 2020)
13:30 - The Marsh Novices’ Chase
14:10 - The Pertemps Network Final
14:50 - The Ryanair Chase
15:30 - The Stayers’ Hurdle
16:10 - The Brown Advisory & Merriebelle Stable Plate
16:50 - Dawn Run Mares’ Novices’ Hurdle
17:30 - The Fulke Walwyn Kim Muir Challenge Cup
​
Day 4 (Friday 13th March 2020)
13:30 - The JCB Triumph Hurdle
14:10 - The Randox Health County Handicap Hurdle
14:50 - The Albert Bartlett Novices’ Hurdle
15:30 - The Cheltenham Gold Cup
16:10 - The St. James’s Place Foxhunter Challenge Cup
16:50 - Johnny Henderson Grand Annual Handicap Chase
17:30 - Martin Pipe Conditional Jockeys’ Handicap Hurdle
​
​
Our Predictions
Now, predictions may seem a bit useless as we are matched betting. However, knowing who the experts favour to win can help you pick a horse. So, for example, if an offer was triggered if your horse lost, you'd want to be sure you were avoiding those favoured to do well. So, use the below to help inform some of your decisions when completing Cheltenham reload offers.
​
​
Epatante
Epatante has caught the eye of punters during the early betting for the Champion Hurdle and, at the time of writing, rates as one of the strongest race favourites of the week. We likely have not seen the best of this horse.
​
Benie Des Dieux
Benie Des Dieux is quoted for a few Cheltenham races this spring but traders at major bookmakers are confident she will run in the Mares Hurdle. If she does, bookies expect her to win the race with a bit to spare.
​
Envoi Allen
Envoi Allen is priced as the standout horse in the Ballymore Novices Hurdle and traders believe he will take all the beating. A loss here will rate as one of the biggest upsets of the week. He won each of his first seven starts.
​
Defi Du Seuil
Defi Du Seuil can be found quoted in the Champion Chase antepost betting and the early money has been promising. He has won 13 of his first 18 and those stats aren’t to be taken lightly, certainly not by backers.
​
Tiger Roll
Tiger Roll is a fans favourite but have we already seen the best of Tiger Roll? As it stands Tiger Roll is the antepost favourite to win the Cross Country Chase and is a short price at that.
​
​
Every Cheltenham offer will be posted on the Reload section (on Heads&Heads). It is also worth keeping up to date with the Cheltenham Forum thread (on Heads&Heads) – here the best offers of the day will be discussed.
If you are interested in giving matched betting a go or Heads&Heads a go I’ve posted a discount code below. As I mentioned at the start of the guide, you can either use it or not. The main thing for me will be people find one or two useful bits of info in this guide.
​
​
Discount:
£2 for 60 days of Premium membership to Heads&Heads.
Discount code: BUILDUP
Click the link to have the code automatically applied:
https://headsandheads.co.uk/sign-up?discount=BUILDUP
​
​
Timetable template for Cheltenham: https://headsandheads.s3-eu-west-1.amazonaws.com/Cheltenham+Timetable+-+template.xlsx
​
​
The most important thing is to get involved!
Best of luck and happy profit hunting!

With Cheltenham Festival coming up, I thought I’d put together a comprehensive guide and overview for what is THE most profitable time for matched bettors.
​
So whether you have been doing matched betting for a while or you’re completely new to the concept, with a bit of luck this post should be interesting/useful.
​
Just a quick disclaimer. Throughout this guide I will be referencing Heads&Heads, however, this is not a promotional piece. The advice below can be used and applied to whichever service you happen to be with. There will be an offer at the bottom of this guide. Ignore it if you are not interested, I won’t be offended – the important thing is we all smash Cheltenham while it is still so profitable.
​
Firstly, why exactly is this such a profitable time for Matched Bettors? Well, simply put, the Cheltenham Festival is one of the world’s biggest horse racing events. As such, all the bookmakers will be falling over themselves to ensure punters place their bets with them rather than their competitors.
​
​
Why Cheltenham is a Big Deal
​
Cheltenham Festival is one of the busiest times of the year for bookmakers with projections of around £500 million to be placed in bets over the 4 days of racing. There are a total of 28 races to bet on giving an average of around £17,850,000 bet on each race. Punters at the Festival and around the country betting online jump on early ante-post markets and last minute bets. The rise of mobile betting in recently years has given bookmakers a new way to connect with customers and now it’s easier than ever to place a bet wherever you are.
​
With so much money involved in betting on races at Cheltenham, bookies fight for customers in the run-up and during the festival. One way bookies entice customers to bet with them over a competitor is to run special promotions for the races. These can be in the form of free bet offers, money back specials, extra places, best odds guaranteed and more. Punters looking for the best value in their bets should take advantage of these enhanced offers while they are around as they can result in increased returns and minimised losses. All of this plays into the hands of matched bettors like us, who can take advantage of the value without incurring risk.
​
If you are holding back on completing welcome offers before Cheltenham, then you should know that several bookmakers run enhanced offers throughout Cheltenham. Some of the more popular ones being Betfair, SkyBet, Ladbrokes, Coral and Betfred.
​
​
6 Steps For Tackling Cheltenham
​
With all the offers and potential profit flying around it can become a little overwhelming. The best place to start is by simply practicing the basics - and that is our first of six steps for getting ready to tackle Cheltenham.
​
1. Practice Makes Perfect
When it comes to matched betting you can never get enough practice! You may think you understand every reload strategy there is. However, when the offers come as quickly as they do during Cheltenham, practice can be the difference between getting into breaking the £1,000 profit mark and missing out.
So, make sure that you have familiarised yourself with and practiced the popular horse racing offers before Cheltenham. These include 2nd to SP Fav, 2nd place refund, 4/1 winner, fallers insurance. Simply doing a Saturday’s worth of horse racing reload offers will tick a lot of these boxes.
If you would like to understand the concept a little more, we recommend going to the Training Section of Heads&Heads and looking at the guides under the sub-heading, ‘Offer Strategies’.
​
​
2. Be Organised
This can be best summed up as - make sure that your money is where it needs to be before the end of the weekend prior to Cheltenham (7th & 8th March).
Additionally, try to have completed the majority of the welcome offers for the major bookmakers. The key bookmaker to have ready is Bet365 – their Horse racing offer during the festival is massively profitable.
Set up a separate PayPal for faster withdrawals.
If you've not got a massive exchange balance, then on this rare occasion we recommend boosting its size using your own funds. Of course, because you’re matched betting the only risk is the tiny qualifying loss per offer, which you should be used to by now. The last thing you want is to be missing out on offers and not making the most of the available profit.
Try to get some bets on the night before if the odds matches are strong. Know which offers are available on which races and know what offers you want to go for on each race.
​
​
3. Go Easy Early
Do easy low stake reloads (Free bet on a loss, 2nd place, 2nd to SP favourite, etc) the night before if possible or early morning. The Exchanges will have a lot of liquidity, even hours before the races – meaning that you will not need to worry about unmatched bets when laying.
​
​
4. Odds Boosts & VIP
Look out for the boosts and make a note to check the Heads&Heads forums facebook group hourly for any updates on potential boosts. These will come thick and fast, but if you are quick, you can create some pretty incredible profit margins.
Additionally, make sure you check your email over the 4 days. There will be plenty of bookmakers handing out ‘tailored’ offers to their VIP members. VIP has a loose definition in the eyes of the bookmaker, so you’re likely to get a lot more of these than you think and they are often very lucrative.
If you want Heads&Heads to check a VIP offer before you attempt it, just post on the forum or message us on Live Chat.
​
​
5. Enjoy It
Sounds cliché but don’t let it stress you out. Making money is great but taking the week off work and then running yourself into the ground all week isn't worth it. Matched betting is a side earner – something to enjoy and be done in your spare time to earn you some extra cash. It should not feel like a job.
​
​
6. A Small Exchange Balance Is No Excuse!
Is it worth taking part with a really small bank like £500'ish?
Even if you just did the offers that guaranteed a profit, you’d still make around £250 and this would not require a massive exchange balance. So yes, it is absolutely still worth it.
​
​
What If I Am Gubbed by Most Bookmakers?
This is a very common question and not an unreasonable one either. After all it is incredibly frustrating to have your account with a bookie gubbed. This is even worse when a huge event like Cheltenham is coming up.
Honestly, it will restrict your ability to make money, but it is still possible to make a profit from Cheltenham.
Extra place strategies are worth looking at (on Heads&Heads Training). This is made possible because Extra place betting doesn’t rely on you using free offers. So, if the bookie has only restricted your use of free offers then this is your best option. Furthermore, if you are restricted from getting reload offers by a bookmaker, you should still be able to take advantage of odds boosts. So, keep an eye out for these on the Heads&Heads Forum.
​
​
Anything I Should Be Looking Out For?
One issue to be aware of is that of the smaller bookmakers offering very generous odds. If an offer looks too good to be true then you should be careful. This was particularly true a couple of years ago, when a lot of smaller bookies offered really good odds and then refused to pay out people’s winnings.
This problem is unlikely to occur again (happened in 2017), with bookmakers under the spotlight by legislators like never before. In addition, if you have an account with the bookmaker prior to Cheltenham starting, then you’ll be slightly more trusted by the bookie and thus they will honour your pay-out.
​
​
Should You Book Time Off Work?
Are you planning to take time off work during Cheltenham? This could be a great idea. As well as watching the races on TV, you can stay up to date with all of the offers during the day. However, we want to stress that taking time off work is by no means 'required' to make money during this week.
That said, speed will be key for so many of the opportunities during the festival. You may only have a small amount of time to place your bet or lose the opportunity. Being at home will, of course, make this a lot easier.
However, not everyone can take all 4 days off. So which days should you prioritise?
Simple answer really. The first day – Tuesday (10th March).
The reason for this is that the first day sees more offers available than any other single day. The bookies tend to start off strong and tail off towards the end.
​
​
Cheltenham Schedule
​
Day 1 (Tuesday 10th March 2020)
13:30 -The Sky Bet Supreme Novices’ Hurdle
14:10 - The Racing Post Arkle Challenge Trophy Chase
14:50 -The Ultima Handicap Steeple Chase
15:30 - The Unibet Champion Hurdle Challenge Trophy
16:10 - The Mares’ Hurdle
16:50 - The Close Brothers Novices’ Handicap Chase
17:30 - The National Hunt Challenge Cup
​
Day 2 (Wednesday 11th March 2020)
13:30 - The Ballymore Novices’ Hurdle
14:10 - The RSA Insurance Novices’ Chase
14:50 - The Coral Cup
15:30 - The Betway Queen Mother Champion Chase
16:10 - The Glenfarclas Cross Country Chase
16:50 - The Boodles Juvenile Handicap Hurdle
17:30 - The Weatherbys Champion Bumper
​
Day 3 (Thursday 12th March 2020)
13:30 - The Marsh Novices’ Chase
14:10 - The Pertemps Network Final
14:50 - The Ryanair Chase
15:30 - The Stayers’ Hurdle
16:10 - The Brown Advisory & Merriebelle Stable Plate
16:50 - Dawn Run Mares’ Novices’ Hurdle
17:30 - The Fulke Walwyn Kim Muir Challenge Cup
​
Day 4 (Friday 13th March 2020)
13:30 - The JCB Triumph Hurdle
14:10 - The Randox Health County Handicap Hurdle
14:50 - The Albert Bartlett Novices’ Hurdle
15:30 - The Cheltenham Gold Cup
16:10 - The St. James’s Place Foxhunter Challenge Cup
16:50 - Johnny Henderson Grand Annual Handicap Chase
17:30 - Martin Pipe Conditional Jockeys’ Handicap Hurdle
​
​
Our Predictions
Now, predictions may seem a bit useless as we are matched betting. However, knowing who the experts favour to win can help you pick a horse. So, for example, if an offer was triggered if your horse lost, you'd want to be sure you were avoiding those favoured to do well. So, use the below to help inform some of your decisions when completing Cheltenham reload offers.
​
Epatante
Epatante has caught the eye of punters during the early betting for the Champion Hurdle and, at the time of writing, rates as one of the strongest race favourites of the week. We likely have not seen the best of this horse.
​
Benie Des Dieux
Benie Des Dieux is quoted for a few Cheltenham races this spring but traders at major bookmakers are confident she will run in the Mares Hurdle. If she does, bookies expect her to win the race with a bit to spare.
​
Envoi Allen
Envoi Allen is priced as the standout horse in the Ballymore Novices Hurdle and traders believe he will take all the beating. A loss here will rate as one of the biggest upsets of the week. He won each of his first seven starts.
​
Defi Du Seuil
Defi Du Seuil can be found quoted in the Champion Chase antepost betting and the early money has been promising. He has won 13 of his first 18 and those stats aren’t to be taken lightly, certainly not by backers.
​
Tiger Roll
Tiger Roll is a fans favourite but have we already seen the best of Tiger Roll? As it stands Tiger Roll is the antepost favourite to win the Cross Country Chase and is a short price at that.
​
​
Every Cheltenham offer will be posted on the Reload section (on Heads&Heads). It is also worth keeping up to date with the Cheltenham Forum thread (on Heads&Heads) – here the best offers of the day will be discussed.
​
If you are interested in giving matched betting a go or Heads&Heads a go I’ve posted a discount code below. As I mentioned at the start of the guide, you can either use it or not. The main thing for me will be people find one or two useful bits of info in this guide.
​
Discount:
£2 for 60 days of Premium membership to Heads&Heads.
Discount code: BUILDUP
Click the link to have the code automatically applied:
https://headsandheads.co.uk/sign-up?discount=BUILDUP
​
​
Timetable template for Cheltenham: https://headsandheads.s3-eu-west-1.amazonaws.com/Cheltenham+Timetable+-+template.xlsx
​
​
The most important thing is to get involved!
Best of luck and happy profit hunting!

With Cheltenham Festival coming up, I thought I’d put together a comprehensive guide and overview for what is THE most profitable time for matched bettors.
​
So whether you have been doing matched betting for a while or you’re completely new to the concept, with a bit of luck this post should be interesting/useful.
​
Just a quick disclaimer. Throughout this guide I will be referencing Heads&Heads, however, this is not a promotional piece. The advice below can be used and applied to whichever service you happen to be with. There will be an offer at the bottom of this guide. Ignore it if you are not interested, I won’t be offended – the important thing is we all smash Cheltenham while it is still so profitable.
​
Firstly, why exactly is this such a profitable time for Matched Bettors? Well, simply put, the Cheltenham Festival is one of the world’s biggest horse racing events. As such, all the bookmakers will be falling over themselves to ensure punters place their bets with them rather than their competitors.
​
​
Why Cheltenham is a Big Deal
​
Cheltenham Festival is one of the busiest times of the year for bookmakers with projections of around £500 million to be placed in bets over the 4 days of racing. There are a total of 28 races to bet on giving an average of around £17,850,000 bet on each race. Punters at the Festival and around the country betting online jump on early ante-post markets and last minute bets. The rise of mobile betting in recently years has given bookmakers a new way to connect with customers and now it’s easier than ever to place a bet wherever you are.
​
With so much money involved in betting on races at Cheltenham, bookies fight for customers in the run-up and during the festival. One way bookies entice customers to bet with them over a competitor is to run special promotions for the races. These can be in the form of free bet offers, money back specials, extra places, best odds guaranteed and more. Punters looking for the best value in their bets should take advantage of these enhanced offers while they are around as they can result in increased returns and minimised losses. All of this plays into the hands of matched bettors like us, who can take advantage of the value without incurring risk.
​
If you are holding back on completing welcome offers before Cheltenham, then you should know that several bookmakers run enhanced offers throughout Cheltenham. Some of the more popular ones being Betfair, SkyBet, Ladbrokes, Coral and Betfred.
​
​
6 Steps For Tackling Cheltenham
With all the offers and potential profit flying around it can become a little overwhelming. The best place to start is by simply practicing the basics - and that is our first of six steps for getting ready to tackle Cheltenham.
​
Note: I will update this post with the key offers closer to the time.
​
​
1. Practice Makes Perfect
When it comes to matched betting you can never get enough practice! You may think you understand every reload strategy there is. However, when the offers come as quickly as they do during Cheltenham, practice can be the difference between getting into breaking the £1,000 profit mark and missing out.
So, make sure that you have familiarised yourself with and practiced the popular horse racing offers before Cheltenham. These include 2nd to SP Fav, 2nd place refund, 4/1 winner, fallers insurance. Simply doing a Saturday’s worth of horse racing reload offers will tick a lot of these boxes.
If you would like to understand the concept a little more, we recommend going to the Training Section of Heads&Heads and looking at the guides under the sub-heading, ‘Offer Strategies’.
​
​
2. Be Organised
This can be best summed up as - make sure that your money is where it needs to be before the end of the weekend prior to Cheltenham (7th & 8th March).
Additionally, try to have completed the majority of the welcome offers for the major bookmakers. The key bookmaker to have ready is Bet365 – their Horse racing offer during the festival is massively profitable.
Set up a separate PayPal for faster withdrawals.
If you've not got a massive exchange balance, then on this rare occasion we recommend boosting its size using your own funds. Of course, because you’re matched betting the only risk is the tiny qualifying loss per offer, which you should be used to by now. The last thing you want is to be missing out on offers and not making the most of the available profit.
Try to get some bets on the night before if the odds matches are strong. Know which offers are available on which races and know what offers you want to go for on each race.
​
​
3. Go Easy Early
Do easy low stake reloads (Free bet on a loss, 2nd place, 2nd to SP favourite, etc) the night before if possible or early morning. The Exchanges will have a lot of liquidity, even hours before the races – meaning that you will not need to worry about unmatched bets when laying.
​
​
4. Odds Boosts & VIP
Look out for the boosts and make a note to check the Heads&Heads forums facebook group hourly for any updates on potential boosts. These will come thick and fast, but if you are quick, you can create some pretty incredible profit margins.
Additionally, make sure you check your email over the 4 days. There will be plenty of bookmakers handing out ‘tailored’ offers to their VIP members. VIP has a loose definition in the eyes of the bookmaker, so you’re likely to get a lot more of these than you think and they are often very lucrative.
If you want Heads&Heads to check a VIP offer before you attempt it, just post on the forum or message us on Live Chat.
​
​
5. Enjoy It
Sounds cliché but don’t let it stress you out. Making money is great but taking the week off work and then running yourself into the ground all week isn't worth it. Matched betting is a side earner – something to enjoy and be done in your spare time to earn you some extra cash. It should not feel like a job.
​
​
6. A Small Exchange Balance Is No Excuse!
Is it worth taking part with a really small bank like £500'ish?
Even if you just did the offers that guaranteed a profit, you’d still make around £250 and this would not require a massive exchange balance. So yes, it is absolutely still worth it.
​
​
What If I Am Gubbed by Most Bookmakers?
This is a very common question and not an unreasonable one either. After all it is incredibly frustrating to have your account with a bookie gubbed. This is even worse when a huge event like Cheltenham is coming up.
Honestly, it will restrict your ability to make money, but it is still possible to make a profit from Cheltenham.
Extra place strategies are worth looking at. This is made possible because Extra place betting doesn’t rely on you using free offers. So, if the bookie has only restricted your use of free offers then this is your best option. Furthermore, if you are restricted from getting reload offers by a bookmaker, you should still be able to take advantage of odds boosts. So, keep an eye out for these on the Heads&Heads Forum.
​
​
Anything I Should Be Looking Out For?
One issue to be aware of is that of the smaller bookmakers offering very generous odds. If an offer looks too good to be true then you should be careful. This was particularly true a couple of years ago, when a lot of smaller bookies offered really good odds and then refused to pay out people’s winnings.
This problem is unlikely to occur again (happened in 2017), with bookmakers under the spotlight by legislators like never before. In addition, if you have an account with the bookmaker prior to Cheltenham starting, then you’ll be slightly more trusted by the bookie and thus they will honour your pay-out.
​
​
Should You Book Time Off Work?
Are you planning to take time off work during Cheltenham? This could be a great idea. As well as watching the races on TV, you can stay up to date with all of the offers during the day. However, we want to stress that taking time off work is by no means 'required' to make money during this week.
That said, speed will be key for so many of the opportunities during the festival. You may only have a small amount of time to place your bet or lose the opportunity. Being at home will, of course, make this a lot easier.
However, not everyone can take all 4 days off. So which days should you prioritise?
Simple answer really. The first day – Tuesday (10th March).
The reason for this is that the first day sees more offers available than any other single day. The bookies tend to start off strong and tail off towards the end.
​
​
Cheltenham Schedule
​
Day 1 (Tuesday 10th March 2020)
13:30 -The Sky Bet Supreme Novices’ Hurdle
14:10 - The Racing Post Arkle Challenge Trophy Chase
14:50 -The Ultima Handicap Steeple Chase
15:30 - The Unibet Champion Hurdle Challenge Trophy
16:10 - The Mares’ Hurdle
16:50 - The Close Brothers Novices’ Handicap Chase
17:30 - The National Hunt Challenge Cup
​
Day 2 (Wednesday 11th March 2020)
13:30 - The Ballymore Novices’ Hurdle
14:10 - The RSA Insurance Novices’ Chase
14:50 - The Coral Cup
15:30 - The Betway Queen Mother Champion Chase
16:10 - The Glenfarclas Cross Country Chase
16:50 - The Boodles Juvenile Handicap Hurdle
17:30 - The Weatherbys Champion Bumper
​
Day 3 (Thursday 12th March 2020)
13:30 - The Marsh Novices’ Chase
14:10 - The Pertemps Network Final
14:50 - The Ryanair Chase
15:30 - The Stayers’ Hurdle
16:10 - The Brown Advisory & Merriebelle Stable Plate
16:50 - Dawn Run Mares’ Novices’ Hurdle
17:30 - The Fulke Walwyn Kim Muir Challenge Cup
​
Day 4 (Friday 13th March 2020)
13:30 - The JCB Triumph Hurdle
14:10 - The Randox Health County Handicap Hurdle
14:50 - The Albert Bartlett Novices’ Hurdle
15:30 - The Cheltenham Gold Cup
16:10 - The St. James’s Place Foxhunter Challenge Cup
16:50 - Johnny Henderson Grand Annual Handicap Chase
17:30 - Martin Pipe Conditional Jockeys’ Handicap Hurdle
​
​
Our Predictions
Now, predictions may seem a bit useless as we are matched betting. However, knowing who the experts favour to win can help you pick a horse. So, for example, if an offer was triggered if your horse lost, you'd want to be sure you were avoiding those favoured to do well. So, use the below to help inform some of your decisions when completing Cheltenham reload offers.
​
​
Epatante
Epatante has caught the eye of punters during the early betting for the Champion Hurdle and, at the time of writing, rates as one of the strongest race favourites of the week. We likely have not seen the best of this horse.
​
Benie Des Dieux
Benie Des Dieux is quoted for a few Cheltenham races this spring but traders at major bookmakers are confident she will run in the Mares Hurdle. If she does, bookies expect her to win the race with a bit to spare.
​
Envoi Allen
Envoi Allen is priced as the standout horse in the Ballymore Novices Hurdle and traders believe he will take all the beating. A loss here will rate as one of the biggest upsets of the week. He won each of his first seven starts.
​
Defi Du Seuil
Defi Du Seuil can be found quoted in the Champion Chase antepost betting and the early money has been promising. He has won 13 of his first 18 and those stats aren’t to be taken lightly, certainly not by backers.
​
Tiger Roll
Tiger Roll is a fans favourite but have we already seen the best of Tiger Roll? As it stands Tiger Roll is the antepost favourite to win the Cross Country Chase and is a short price at that.
Every Cheltenham offer will be posted on the Reload section. It is also worth keeping up to date with the Cheltenham Forum thread – here the best offers of the day will be discussed.
If you are interested in giving matched betting a go or Heads&Heads a go I’ve posted a discount code below. As I mentioned at the start of the guide, you can either use it or not. The main thing for me will be people find one or two useful bits of info in this guide.
​
​
Discount:
£2 for 60 days of Premium membership to Heads&Heads.
Discount code: BUILDUP
Click the link to have the code automatically applied:
https://headsandheads.co.uk/sign-up?discount=BUILDUP
​
Timetable template for Cheltenham: https://headsandheads.s3-eu-west-1.amazonaws.com/Cheltenham+Timetable+-+template.xlsx
​
The most important thing is to get involved!
Best of luck and happy profit hunting!

With Cheltenham Festival coming up, I thought I’d put together a comprehensive guide and overview for what is THE most profitable time for matched bettors.
​
So whether you have been doing matched betting for a while or you’re completely new to the concept, with a bit of luck this post should be interesting/useful.
​
Just a quick disclaimer. Throughout this guide I will be referencing Heads&Heads, however, this is not a promotional piece. The advice below can be used and applied to whichever service you happen to be with. There will be an offer at the bottom of this guide. Ignore it if you are not interested, I won’t be offended – the important thing is we all smash Cheltenham while it is still so profitable.
​
Firstly, why exactly is this such a profitable time for Matched Bettors? Well, simply put, the Cheltenham Festival is one of the world’s biggest horse racing events. As such, all the bookmakers will be falling over themselves to ensure punters place their bets with them rather than their competitors.
​
​
Why Cheltenham is a Big Deal
​
Cheltenham Festival is one of the busiest times of the year for bookmakers with projections of around £500 million to be placed in bets over the 4 days of racing. There are a total of 28 races to bet on giving an average of around £17,850,000 bet on each race. Punters at the Festival and around the country betting online jump on early ante-post markets and last minute bets. The rise of mobile betting in recently years has given bookmakers a new way to connect with customers and now it’s easier than ever to place a bet wherever you are.
​
With so much money involved in betting on races at Cheltenham, bookies fight for customers in the run-up and during the festival. One way bookies entice customers to bet with them over a competitor is to run special promotions for the races. These can be in the form of free bet offers, money back specials, extra places, best odds guaranteed and more. Punters looking for the best value in their bets should take advantage of these enhanced offers while they are around as they can result in increased returns and minimised losses. All of this plays into the hands of matched bettors like us, who can take advantage of the value without incurring risk.
​
If you are holding back on completing welcome offers before Cheltenham, then you should know that several bookmakers run enhanced offers throughout Cheltenham. Some of the more popular ones being Betfair, SkyBet, Ladbrokes, Coral and Betfred.
​
​
6 Steps For Tackling Cheltenham
With all the offers and potential profit flying around it can become a little overwhelming. The best place to start is by simply practicing the basics - and that is our first of six steps for getting ready to tackle Cheltenham.
​
Note: I will update this post with the key offers closer to the time.
​
​
1. Practice Makes Perfect
When it comes to matched betting you can never get enough practice! You may think you understand every reload strategy there is. However, when the offers come as quickly as they do during Cheltenham, practice can be the difference between getting into breaking the £1,000 profit mark and missing out.
So, make sure that you have familiarised yourself with and practiced the popular horse racing offers before Cheltenham. These include 2nd to SP Fav, 2nd place refund, 4/1 winner, fallers insurance. Simply doing a Saturday’s worth of horse racing reload offers will tick a lot of these boxes.
If you would like to understand the concept a little more, we recommend going to the Training Section of Heads&Heads and looking at the guides under the sub-heading, ‘Offer Strategies’.
​
​
2. Be Organised
This can be best summed up as - make sure that your money is where it needs to be before the end of the weekend prior to Cheltenham (7th & 8th March).
Additionally, try to have completed the majority of the welcome offers for the major bookmakers. The key bookmaker to have ready is Bet365 – their Horse racing offer during the festival is massively profitable.
Set up a separate PayPal for faster withdrawals.
If you've not got a massive exchange balance, then on this rare occasion we recommend boosting its size using your own funds. Of course, because you’re matched betting the only risk is the tiny qualifying loss per offer, which you should be used to by now. The last thing you want is to be missing out on offers and not making the most of the available profit.
Try to get some bets on the night before if the odds matches are strong. Know which offers are available on which races and know what offers you want to go for on each race.
​
​
3. Go Easy Early
Do easy low stake reloads (Free bet on a loss, 2nd place, 2nd to SP favourite, etc) the night before if possible or early morning. The Exchanges will have a lot of liquidity, even hours before the races – meaning that you will not need to worry about unmatched bets when laying.
​
​
4. Odds Boosts & VIP
Look out for the boosts and make a note to check the Heads&Heads forums facebook group hourly for any updates on potential boosts. These will come thick and fast, but if you are quick, you can create some pretty incredible profit margins.
Additionally, make sure you check your email over the 4 days. There will be plenty of bookmakers handing out ‘tailored’ offers to their VIP members. VIP has a loose definition in the eyes of the bookmaker, so you’re likely to get a lot more of these than you think and they are often very lucrative.
If you want Heads&Heads to check a VIP offer before you attempt it, just post on the forum or message us on Live Chat.
​
​
5. Enjoy It
Sounds cliché but don’t let it stress you out. Making money is great but taking the week off work and then running yourself into the ground all week isn't worth it. Matched betting is a side earner – something to enjoy and be done in your spare time to earn you some extra cash. It should not feel like a job.
​
​
6. A Small Exchange Balance Is No Excuse!
Is it worth taking part with a really small bank like £500'ish?
Even if you just did the offers that guaranteed a profit, you’d still make around £250 and this would not require a massive exchange balance. So yes, it is absolutely still worth it.
​
​
What If I Am Gubbed by Most Bookmakers?
This is a very common question and not an unreasonable one either. After all it is incredibly frustrating to have your account with a bookie gubbed. This is even worse when a huge event like Cheltenham is coming up.
Honestly, it will restrict your ability to make money, but it is still possible to make a profit from Cheltenham.
Extra place strategies are worth looking at (on Heads&Heads Training). This is made possible because Extra place betting doesn’t rely on you using free offers. So, if the bookie has only restricted your use of free offers then this is your best option. Furthermore, if you are restricted from getting reload offers by a bookmaker, you should still be able to take advantage of odds boosts. So, keep an eye out for these on the Heads&Heads Forum.
​
​
Anything I Should Be Looking Out For?
One issue to be aware of is that of the smaller bookmakers offering very generous odds. If an offer looks too good to be true then you should be careful. This was particularly true a couple of years ago, when a lot of smaller bookies offered really good odds and then refused to pay out people’s winnings.
This problem is unlikely to occur again (happened in 2017), with bookmakers under the spotlight by legislators like never before. In addition, if you have an account with the bookmaker prior to Cheltenham starting, then you’ll be slightly more trusted by the bookie and thus they will honour your pay-out.
​
​
Should You Book Time Off Work?
Are you planning to take time off work during Cheltenham? This could be a great idea. As well as watching the races on TV, you can stay up to date with all of the offers during the day. However, we want to stress that taking time off work is by no means 'required' to make money during this week.
That said, speed will be key for so many of the opportunities during the festival. You may only have a small amount of time to place your bet or lose the opportunity. Being at home will, of course, make this a lot easier.
However, not everyone can take all 4 days off. So which days should you prioritise?
Simple answer really. The first day – Tuesday (10th March).
The reason for this is that the first day sees more offers available than any other single day. The bookies tend to start off strong and tail off towards the end.
​
​
Cheltenham Schedule
​
Day 1 (Tuesday 10th March 2020)
13:30 -The Sky Bet Supreme Novices’ Hurdle
14:10 - The Racing Post Arkle Challenge Trophy Chase
14:50 -The Ultima Handicap Steeple Chase
15:30 - The Unibet Champion Hurdle Challenge Trophy
16:10 - The Mares’ Hurdle
16:50 - The Close Brothers Novices’ Handicap Chase
17:30 - The National Hunt Challenge Cup
​
Day 2 (Wednesday 11th March 2020)
13:30 - The Ballymore Novices’ Hurdle
14:10 - The RSA Insurance Novices’ Chase
14:50 - The Coral Cup
15:30 - The Betway Queen Mother Champion Chase
16:10 - The Glenfarclas Cross Country Chase
16:50 - The Boodles Juvenile Handicap Hurdle
17:30 - The Weatherbys Champion Bumper
​
Day 3 (Thursday 12th March 2020)
13:30 - The Marsh Novices’ Chase
14:10 - The Pertemps Network Final
14:50 - The Ryanair Chase
15:30 - The Stayers’ Hurdle
16:10 - The Brown Advisory & Merriebelle Stable Plate
16:50 - Dawn Run Mares’ Novices’ Hurdle
17:30 - The Fulke Walwyn Kim Muir Challenge Cup
​
Day 4 (Friday 13th March 2020)
13:30 - The JCB Triumph Hurdle
14:10 - The Randox Health County Handicap Hurdle
14:50 - The Albert Bartlett Novices’ Hurdle
15:30 - The Cheltenham Gold Cup
16:10 - The St. James’s Place Foxhunter Challenge Cup
16:50 - Johnny Henderson Grand Annual Handicap Chase
17:30 - Martin Pipe Conditional Jockeys’ Handicap Hurdle
​
​
Our Predictions
Now, predictions may seem a bit useless as we are matched betting. However, knowing who the experts favour to win can help you pick a horse. So, for example, if an offer was triggered if your horse lost, you'd want to be sure you were avoiding those favoured to do well. So, use the below to help inform some of your decisions when completing Cheltenham reload offers.
​
​
Epatante
Epatante has caught the eye of punters during the early betting for the Champion Hurdle and, at the time of writing, rates as one of the strongest race favourites of the week. We likely have not seen the best of this horse.
​
Benie Des Dieux
Benie Des Dieux is quoted for a few Cheltenham races this spring but traders at major bookmakers are confident she will run in the Mares Hurdle. If she does, bookies expect her to win the race with a bit to spare.
​
Envoi Allen
Envoi Allen is priced as the standout horse in the Ballymore Novices Hurdle and traders believe he will take all the beating. A loss here will rate as one of the biggest upsets of the week. He won each of his first seven starts.
​
Defi Du Seuil
Defi Du Seuil can be found quoted in the Champion Chase antepost betting and the early money has been promising. He has won 13 of his first 18 and those stats aren’t to be taken lightly, certainly not by backers.
​
Tiger Roll
Tiger Roll is a fans favourite but have we already seen the best of Tiger Roll? As it stands Tiger Roll is the antepost favourite to win the Cross Country Chase and is a short price at that.
Every Cheltenham offer will be posted on the Reload section (on Heads&Heads). It is also worth keeping up to date with the Cheltenham Forum thread (on Heads&Heads) – here the best offers of the day will be discussed.
If you are interested in giving matched betting a go or Heads&Heads a go I’ve posted a discount code below. As I mentioned at the start of the guide, you can either use it or not. The main thing for me will be people find one or two useful bits of info in this guide.
​
​
Discount:
£2 for 60 days of Premium membership to Heads&Heads.
Discount code: BUILDUP
Click the link to have the code automatically applied:
https://headsandheads.co.uk/sign-up?discount=BUILDUP
​
Timetable template for Cheltenham: https://headsandheads.s3-eu-west-1.amazonaws.com/Cheltenham+Timetable+-+template.xlsx
​
The most important thing is to get involved!
Best of luck and happy profit hunting!

With Cheltenham Festival coming up, I thought I’d put together a comprehensive guide and overview for what is THE most profitable time for matched bettors.
​
So whether you have been doing matched betting for a while or you’re completely new to the concept, with a bit of luck this post should be interesting/useful.
​
Just a quick disclaimer. Throughout this guide I will be referencing Heads&Heads, however, this is not a promotional piece. The advice below can be used and applied to whichever service you happen to be with. There will be an offer at the bottom of this guide. Ignore it if you are not interested, I won’t be offended – the important thing is we all smash Cheltenham while it is still so profitable.
​
Firstly, why exactly is this such a profitable time for Matched Bettors? Well, simply put, the Cheltenham Festival is one of the world’s biggest horse racing events. As such, all the bookmakers will be falling over themselves to ensure punters place their bets with them rather than their competitors.
​
Why Cheltenham is a Big Deal
Cheltenham Festival is one of the busiest times of the year for bookmakers with projections of around £500 million to be placed in bets over the 4 days of racing. There are a total of 28 races to bet on giving an average of around £17,850,000 bet on each race. Punters at the Festival and around the country betting online jump on early ante-post markets and last minute bets. The rise of mobile betting in recently years has given bookmakers a new way to connect with customers and now it’s easier than ever to place a bet wherever you are.
​
With so much money involved in betting on races at Cheltenham, bookies fight for customers in the run-up and during the festival. One way bookies entice customers to bet with them over a competitor is to run special promotions for the races. These can be in the form of free bet offers, money back specials, extra places, best odds guaranteed and more. Punters looking for the best value in their bets should take advantage of these enhanced offers while they are around as they can result in increased returns and minimised losses. All of this plays into the hands of matched bettors like us, who can take advantage of the value without incurring risk.
​
If you are holding back on completing welcome offers before Cheltenham, then you should know that several bookmakers run enhanced offers throughout Cheltenham. Some of the more popular ones being Betfair, SkyBet, Ladbrokes, Coral and Betfred.
​
​
6 Steps For Tackling Cheltenham
With all the offers and potential profit flying around it can become a little overwhelming. The best place to start is by simply practicing the basics - and that is our first of six steps for getting ready to tackle Cheltenham.
​
Note: I will update this post with the key offers closer to the time.
​
​
1. Practice Makes Perfect
When it comes to matched betting you can never get enough practice! You may think you understand every reload strategy there is. However, when the offers come as quickly as they do during Cheltenham, practice can be the difference between getting into breaking the £1,000 profit mark and missing out.
So, make sure that you have familiarised yourself with and practiced the popular horse racing offers before Cheltenham. These include 2nd to SP Fav, 2nd place refund, 4/1 winner, fallers insurance. Simply doing a Saturday’s worth of horse racing reload offers will tick a lot of these boxes.
If you would like to understand the concept a little more, we recommend going to the Training Section of Heads&Heads and looking at the guides under the sub-heading, ‘Offer Strategies’.
​
​
2. Be Organised
This can be best summed up as - make sure that your money is where it needs to be before the end of the weekend prior to Cheltenham (7th & 8th March).
Additionally, try to have completed the majority of the welcome offers for the major bookmakers. The key bookmaker to have ready is Bet365 – their Horse racing offer during the festival is massively profitable.
Set up a separate PayPal for faster withdrawals.
If you've not got a massive exchange balance, then on this rare occasion we recommend boosting its size using your own funds. Of course, because you’re matched betting the only risk is the tiny qualifying loss per offer, which you should be used to by now. The last thing you want is to be missing out on offers and not making the most of the available profit.
Try to get some bets on the night before if the odds matches are strong. Know which offers are available on which races and know what offers you want to go for on each race.
​
​
3. Go Easy Early
Do easy low stake reloads (Free bet on a loss, 2nd place, 2nd to SP favourite, etc) the night before if possible or early morning. The Exchanges will have a lot of liquidity, even hours before the races – meaning that you will not need to worry about unmatched bets when laying.
​
​
4. Odds Boosts & VIP
Look out for the boosts and make a note to check the Heads&Heads forums facebook group hourly for any updates on potential boosts. These will come thick and fast, but if you are quick, you can create some pretty incredible profit margins.
Additionally, make sure you check your email over the 4 days. There will be plenty of bookmakers handing out ‘tailored’ offers to their VIP members. VIP has a loose definition in the eyes of the bookmaker, so you’re likely to get a lot more of these than you think and they are often very lucrative.
If you want Heads&Heads to check a VIP offer before you attempt it, just post on the forum or message us on Live Chat.
​
​
5. Enjoy It
Sounds cliché but don’t let it stress you out. Making money is great but taking the week off work and then running yourself into the ground all week isn't worth it. Matched betting is a side earner – something to enjoy and be done in your spare time to earn you some extra cash. It should not feel like a job.
​
​
6. A Small Exchange Balance Is No Excuse!
Is it worth taking part with a really small bank like £500'ish?
Even if you just did the offers that guaranteed a profit, you’d still make around £250 and this would not require a massive exchange balance. So yes, it is absolutely still worth it.
​
​
What If I Am Gubbed by Most Bookmakers?
This is a very common question and not an unreasonable one either. After all it is incredibly frustrating to have your account with a bookie gubbed. This is even worse when a huge event like Cheltenham is coming up.
Honestly, it will restrict your ability to make money, but it is still possible to make a profit from Cheltenham.
Extra place strategies are worth looking at (on Heads&Heads Training). This is made possible because Extra place betting doesn’t rely on you using free offers. So, if the bookie has only restricted your use of free offers then this is your best option. Furthermore, if you are restricted from getting reload offers by a bookmaker, you should still be able to take advantage of odds boosts. So, keep an eye out for these on the Heads&Heads Forum.
​
​
Anything I Should Be Looking Out For?
One issue to be aware of is that of the smaller bookmakers offering very generous odds. If an offer looks too good to be true then you should be careful. This was particularly true a couple of years ago, when a lot of smaller bookies offered really good odds and then refused to pay out people’s winnings.
This problem is unlikely to occur again (happened in 2017), with bookmakers under the spotlight by legislators like never before. In addition, if you have an account with the bookmaker prior to Cheltenham starting, then you’ll be slightly more trusted by the bookie and thus they will honour your pay-out.
​
​
Should You Book Time Off Work?
Are you planning to take time off work during Cheltenham? This could be a great idea. As well as watching the races on TV, you can stay up to date with all of the offers during the day. However, we want to stress that taking time off work is by no means 'required' to make money during this week.
That said, speed will be key for so many of the opportunities during the festival. You may only have a small amount of time to place your bet or lose the opportunity. Being at home will, of course, make this a lot easier.
However, not everyone can take all 4 days off. So which days should you prioritise?
Simple answer really. The first day – Tuesday (10th March).
The reason for this is that the first day sees more offers available than any other single day. The bookies tend to start off strong and tail off towards the end.
​
​
Cheltenham Schedule
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Day 1 (Tuesday 10th March 2020)
13:30 -The Sky Bet Supreme Novices’ Hurdle
14:10 - The Racing Post Arkle Challenge Trophy Chase
14:50 -The Ultima Handicap Steeple Chase
15:30 - The Unibet Champion Hurdle Challenge Trophy
16:10 - The Mares’ Hurdle
16:50 - The Close Brothers Novices’ Handicap Chase
17:30 - The National Hunt Challenge Cup
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Day 2 (Wednesday 11th March 2020)
13:30 - The Ballymore Novices’ Hurdle
14:10 - The RSA Insurance Novices’ Chase
14:50 - The Coral Cup
15:30 - The Betway Queen Mother Champion Chase
16:10 - The Glenfarclas Cross Country Chase
16:50 - The Boodles Juvenile Handicap Hurdle
17:30 - The Weatherbys Champion Bumper
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Day 3 (Thursday 12th March 2020)
13:30 - The Marsh Novices’ Chase
14:10 - The Pertemps Network Final
14:50 - The Ryanair Chase
15:30 - The Stayers’ Hurdle
16:10 - The Brown Advisory & Merriebelle Stable Plate
16:50 - Dawn Run Mares’ Novices’ Hurdle
17:30 - The Fulke Walwyn Kim Muir Challenge Cup
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Day 4 (Friday 13th March 2020)
13:30 - The JCB Triumph Hurdle
14:10 - The Randox Health County Handicap Hurdle
14:50 - The Albert Bartlett Novices’ Hurdle
15:30 - The Cheltenham Gold Cup
16:10 - The St. James’s Place Foxhunter Challenge Cup
16:50 - Johnny Henderson Grand Annual Handicap Chase
17:30 - Martin Pipe Conditional Jockeys’ Handicap Hurdle
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Our Predictions
Now, predictions may seem a bit useless as we are matched betting. However, knowing who the experts favour to win can help you pick a horse. So, for example, if an offer was triggered if your horse lost, you'd want to be sure you were avoiding those favoured to do well. So, use the below to help inform some of your decisions when completing Cheltenham reload offers.
​
Epatante
Epatante has caught the eye of punters during the early betting for the Champion Hurdle and, at the time of writing, rates as one of the strongest race favourites of the week. We likely have not seen the best of this horse.
​
Benie Des Dieux
Benie Des Dieux is quoted for a few Cheltenham races this spring but traders at major bookmakers are confident she will run in the Mares Hurdle. If she does, bookies expect her to win the race with a bit to spare.
​
Envoi Allen
Envoi Allen is priced as the standout horse in the Ballymore Novices Hurdle and traders believe he will take all the beating. A loss here will rate as one of the biggest upsets of the week. He won each of his first seven starts.
​
Defi Du Seuil
Defi Du Seuil can be found quoted in the Champion Chase antepost betting and the early money has been promising. He has won 13 of his first 18 and those stats aren’t to be taken lightly, certainly not by backers.
​
Tiger Roll
Tiger Roll is a fans favourite but have we already seen the best of Tiger Roll? As it stands Tiger Roll is the antepost favourite to win the Cross Country Chase and is a short price at that.
Every Cheltenham offer will be posted on the Reload section (on Heads&Heads). It is also worth keeping up to date with the Cheltenham Forum thread (on Heads&Heads) – here the best offers of the day will be discussed.
If you are interested in giving matched betting a go or Heads&Heads a go I’ve posted a discount code below. As I mentioned at the start of the guide, you can either use it or not. The main thing for me will be people find one or two useful bits of info in this guide.
​
​
Discount:
£2 for 60 days of Premium membership to Heads&Heads.
Discount code: BUILDUP
Click the link to have the code automatically applied:
https://headsandheads.co.uk/sign-up?discount=BUILDUP
​
Timetable template for Cheltenham: https://headsandheads.s3-eu-west-1.amazonaws.com/Cheltenham+Timetable+-+template.xlsx
​
The most important thing is to get involved!
Best of luck and happy profit hunting!

With Cheltenham Festival coming up, I thought I’d put together a comprehensive guide and overview for what is THE most profitable time for matched bettors.
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So whether you have been doing matched betting for a while or you’re completely new to the concept, with a bit of luck this post should be interesting/useful.
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Just a quick disclaimer. Throughout this guide I will be referencing Heads&Heads, however, this is not a promotional piece. The advice below can be used and applied to whichever service you happen to be with. There will be an offer at the bottom of this guide. Ignore it if you are not interested, I won’t be offended – the important thing is we all smash Cheltenham while it is still so profitable.
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Firstly, why exactly is this such a profitable time for Matched Bettors? Well, simply put, the Cheltenham Festival is one of the world’s biggest horse racing events. As such, all the bookmakers will be falling over themselves to ensure punters place their bets with them rather than their competitors.
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Why Cheltenham is a Big Deal
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Cheltenham Festival is one of the busiest times of the year for bookmakers with projections of around £500 million to be placed in bets over the 4 days of racing. There are a total of 28 races to bet on giving an average of around £17,850,000 bet on each race. Punters at the Festival and around the country betting online jump on early ante-post markets and last minute bets. The rise of mobile betting in recently years has given bookmakers a new way to connect with customers and now it’s easier than ever to place a bet wherever you are.
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With so much money involved in betting on races at Cheltenham, bookies fight for customers in the run-up and during the festival. One way bookies entice customers to bet with them over a competitor is to run special promotions for the races. These can be in the form of free bet offers, money back specials, extra places, best odds guaranteed and more. Punters looking for the best value in their bets should take advantage of these enhanced offers while they are around as they can result in increased returns and minimised losses. All of this plays into the hands of matched bettors like us, who can take advantage of the value without incurring risk.
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If you are holding back on completing welcome offers before Cheltenham, then you should know that several bookmakers run enhanced offers throughout Cheltenham. Some of the more popular ones being Betfair, SkyBet, Ladbrokes, Coral and Betfred.
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6 Steps For Tackling Cheltenham
With all the offers and potential profit flying around it can become a little overwhelming. The best place to start is by simply practicing the basics - and that is our first of six steps for getting ready to tackle Cheltenham.
Note: I will update this post with the key offers closer to the time.
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1. Practice Makes Perfect
When it comes to matched betting you can never get enough practice! You may think you understand every reload strategy there is. However, when the offers come as quickly as they do during Cheltenham, practice can be the difference between getting into breaking the £1,000 profit mark and missing out.
So, make sure that you have familiarised yourself with and practiced the popular horse racing offers before Cheltenham. These include 2nd to SP Fav, 2nd place refund, 4/1 winner, fallers insurance. Simply doing a Saturday’s worth of horse racing reload offers will tick a lot of these boxes.
If you would like to understand the concept a little more, we recommend going to the Training Section of Heads&Heads and looking at the guides under the sub-heading, ‘Offer Strategies’.
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2. Be Organised
This can be best summed up as - make sure that your money is where it needs to be before the end of the weekend prior to Cheltenham (7th & 8th March).
Additionally, try to have completed the majority of the welcome offers for the major bookmakers. The key bookmaker to have ready is Bet365 – their Horse racing offer during the festival is massively profitable.
Set up a separate PayPal for faster withdrawals.
If you've not got a massive exchange balance, then on this rare occasion we recommend boosting its size using your own funds. Of course, because you’re matched betting the only risk is the tiny qualifying loss per offer, which you should be used to by now. The last thing you want is to be missing out on offers and not making the most of the available profit.
Try to get some bets on the night before if the odds matches are strong. Know which offers are available on which races and know what offers you want to go for on each race.
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3. Go Easy Early
Do easy low stake reloads (Free bet on a loss, 2nd place, 2nd to SP favourite, etc) the night before if possible or early morning. The Exchanges will have a lot of liquidity, even hours before the races – meaning that you will not need to worry about unmatched bets when laying.
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4. Odds Boosts & VIP
Look out for the boosts and make a note to check the Heads&Heads forums facebook group hourly for any updates on potential boosts. These will come thick and fast, but if you are quick, you can create some pretty incredible profit margins.
Additionally, make sure you check your email over the 4 days. There will be plenty of bookmakers handing out ‘tailored’ offers to their VIP members. VIP has a loose definition in the eyes of the bookmaker, so you’re likely to get a lot more of these than you think and they are often very lucrative.
If you want Heads&Heads to check a VIP offer before you attempt it, just post on the forum or message us on Live Chat.
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5. Enjoy It
Sounds cliché but don’t let it stress you out. Making money is great but taking the week off work and then running yourself into the ground all week isn't worth it. Matched betting is a side earner – something to enjoy and be done in your spare time to earn you some extra cash. It should not feel like a job.
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6. A Small Exchange Balance Is No Excuse!
Is it worth taking part with a really small bank like £500'ish?
Even if you just did the offers that guaranteed a profit, you’d still make around £250 and this would not require a massive exchange balance. So yes, it is absolutely still worth it.
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What If I Am Gubbed by Most Bookmakers?
This is a very common question and not an unreasonable one either. After all it is incredibly frustrating to have your account with a bookie gubbed. This is even worse when a huge event like Cheltenham is coming up.
Honestly, it will restrict your ability to make money, but it is still possible to make a profit from Cheltenham.
Extra place strategies are worth looking at. This is made possible because Extra place betting doesn’t rely on you using free offers. So, if the bookie has only restricted your use of free offers then this is your best option. Furthermore, if you are restricted from getting reload offers by a bookmaker, you should still be able to take advantage of odds boosts. So, keep an eye out for these on the Heads&Heads Forum.
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Anything I Should Be Looking Out For?
One issue to be aware of is that of the smaller bookmakers offering very generous odds. If an offer looks too good to be true then you should be careful. This was particularly true a couple of years ago, when a lot of smaller bookies offered really good odds and then refused to pay out people’s winnings.
This problem is unlikely to occur again (happened in 2017), with bookmakers under the spotlight by legislators like never before. In addition, if you have an account with the bookmaker prior to Cheltenham starting, then you’ll be slightly more trusted by the bookie and thus they will honour your pay-out.
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Should You Book Time Off Work?
Are you planning to take time off work during Cheltenham? This could be a great idea. As well as watching the races on TV, you can stay up to date with all of the offers during the day. However, we want to stress that taking time off work is by no means 'required' to make money during this week.
That said, speed will be key for so many of the opportunities during the festival. You may only have a small amount of time to place your bet or lose the opportunity. Being at home will, of course, make this a lot easier.
However, not everyone can take all 4 days off. So which days should you prioritise?
Simple answer really. The first day – Tuesday (10th March).
The reason for this is that the first day sees more offers available than any other single day. The bookies tend to start off strong and tail off towards the end.
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​
Cheltenham Schedule
​
Day 1 (Tuesday 10th March 2020)
13:30 -The Sky Bet Supreme Novices’ Hurdle
14:10 - The Racing Post Arkle Challenge Trophy Chase
14:50 -The Ultima Handicap Steeple Chase
15:30 - The Unibet Champion Hurdle Challenge Trophy
16:10 - The Mares’ Hurdle
16:50 - The Close Brothers Novices’ Handicap Chase
17:30 - The National Hunt Challenge Cup
​
Day 2 (Wednesday 11th March 2020)
13:30 - The Ballymore Novices’ Hurdle
14:10 - The RSA Insurance Novices’ Chase
14:50 - The Coral Cup
15:30 - The Betway Queen Mother Champion Chase
16:10 - The Glenfarclas Cross Country Chase
16:50 - The Boodles Juvenile Handicap Hurdle
17:30 - The Weatherbys Champion Bumper
​
Day 3 (Thursday 12th March 2020)
13:30 - The Marsh Novices’ Chase
14:10 - The Pertemps Network Final
14:50 - The Ryanair Chase
15:30 - The Stayers’ Hurdle
16:10 - The Brown Advisory & Merriebelle Stable Plate
16:50 - Dawn Run Mares’ Novices’ Hurdle
17:30 - The Fulke Walwyn Kim Muir Challenge Cup
​
Day 4 (Friday 13th March 2020)
13:30 - The JCB Triumph Hurdle
14:10 - The Randox Health County Handicap Hurdle
14:50 - The Albert Bartlett Novices’ Hurdle
15:30 - The Cheltenham Gold Cup
16:10 - The St. James’s Place Foxhunter Challenge Cup
16:50 - Johnny Henderson Grand Annual Handicap Chase
17:30 - Martin Pipe Conditional Jockeys’ Handicap Hurdle
​
​
Our Predictions
Now, predictions may seem a bit useless as we are matched betting. However, knowing who the experts favour to win can help you pick a horse. So, for example, if an offer was triggered if your horse lost, you'd want to be sure you were avoiding those favoured to do well. So, use the below to help inform some of your decisions when completing Cheltenham reload offers.
​
​
Epatante
Epatante has caught the eye of punters during the early betting for the Champion Hurdle and, at the time of writing, rates as one of the strongest race favourites of the week. We likely have not seen the best of this horse.
​
Benie Des Dieux
Benie Des Dieux is quoted for a few Cheltenham races this spring but traders at major bookmakers are confident she will run in the Mares Hurdle. If she does, bookies expect her to win the race with a bit to spare.
​
Envoi Allen
Envoi Allen is priced as the standout horse in the Ballymore Novices Hurdle and traders believe he will take all the beating. A loss here will rate as one of the biggest upsets of the week. He won each of his first seven starts.
​
Defi Du Seuil
Defi Du Seuil can be found quoted in the Champion Chase antepost betting and the early money has been promising. He has won 13 of his first 18 and those stats aren’t to be taken lightly, certainly not by backers.
​
Tiger Roll
Tiger Roll is a fans favourite but have we already seen the best of Tiger Roll? As it stands Tiger Roll is the antepost favourite to win the Cross Country Chase and is a short price at that.
Every Cheltenham offer will be posted on the Reload section. It is also worth keeping up to date with the Cheltenham Forum thread – here the best offers of the day will be discussed.
If you are interested in giving matched betting a go or Heads&Heads a go I’ve posted a discount code below. As I mentioned at the start of the guide, you can either use it or not. The main thing for me will be people find one or two useful bits of info in this guide.
​
​
Discount:
£2 for 60 days of Premium membership to Heads&Heads.
Discount code: BUILDUP
Click the link to have the code automatically applied:
https://headsandheads.co.uk/sign-up?discount=BUILDUP
​
Timetable template for Cheltenham: https://headsandheads.s3-eu-west-1.amazonaws.com/Cheltenham+Timetable+-+template.xlsx
​
The most important thing is to get involved!
Best of luck and happy profit hunting!

Get no deposit bonus codes and Freespins at https://www.casinoreviews.casino
Betway runs a lucrative bookmaker, and a successful casino, so those who sign up for an account here have plenty to look forward to. They offer bonuses to new customers as well as existing members, but the introductory offer is by far the most generous. To participate, one would have to express interest by clicking the opt in button, which makes them eligible for the first deposit bonus. When they load their account for the first time, this amount will be doubled, up to €250 or currency equivalent.
Any qualifying deposit needs to be of at least €20, so this is the minimum threshold that applies to all the bonuses they offer. The casino will go beyond matching the first deposit and its introductory offer actually applies to three consecutive investments. Those who persevere and make the second deposit will enjoy the same maximum bonus, only this time the deposit is matched by only 25%. Last but definitely not least, players unlock the final bonus of €500 when they make the third deposit, which is matched by 50%. These are the three steps players need to take to become eligible for the freebies offered.
How to redeem the welcome bonus?
Securing the bonus is only half of the challenge, because the real obstacle to overcome is meeting the wagering requirements. Betway casino has a reputation for making it easy for players to clear bonuses, so it shouldn’t take too long for the bonus funds to be converted into cashable amounts. Before even trying to address the challenge of play through demands, players should make sure they use the correct payment methods. Credit and debit cards, as well as PayPal deposits are the only ones accepted for bonuses.
Deposits are supposed to be made within seven days after players register for real money account, so time is obviously of the essence. As for the bonuses, they can be unlocked in a quick succession or slower, depending on how fast players make the deposit. Players can use the money to enjoy any of the games they offer,, but they should be aware that the state percentage contribution differs. Slots are the most effective, followed at a distance by video pokers, while table games come in third.
To make sure they don’t waste time with games that don’t count at all or have a low stakes percentage, players are supposed to go over the terms and conditions. These differ from one promotion to the other, so it pays off to go through this process is time you sign up for a bonus.