Okay, so this is going to be really long in terms of posts here. I actually have to cut out some info to make it under 40000 characters for reddit...
Typically in the market there are Currency and Utility coins. Profit-Share Tokens are relatively new, and while this ICO has 2 tokens, the profit share token is definitely the main attraction, as it's tied to a very, very promising company. This company is SmartContainers Group, and their tokens are SMARC (profit-share token) and LOGI (more on LOGI later).
“Smart Containers Group, formerly REP AG (Swiss registry of commerce, UID: CHE- 141.664.882), is a Swiss based, high tech company that provides the safest temperature controlled containers to transport sensitive pharma goods and food around the world. Our purpose is to secure sensitive goods and to make sure no compromised product is ever delivered to anyone.” - whitepaper

Product

SmartContainers Group is a holding company for SkyCell.
SkyCell is the company Smart Containers Group uses to rent/sell their containers to clients around the world.

Our containers transport some of the most expensive and temperature-sensitive goods in the pharmaceutical industry. These goods need a particularly careful and accurate protection. Through our highly secure and efficient container design, we assure the best possible protection against temperature excursions. In combination with a cutting-edge technology, it enables us to provide containers with easy handling, maximum loading capacity and highest performance on the market.

More than 50 man-years of research and development poured into the creation of an unprecedented, highly efficient insulation. This cutting-edge technology reflects a maximum of radiation while minimizing heat conducting. It is the most patent protected insulation technology on the market.

The ingenious SkyCell R&D team invented a completely new, cooling technology, that stores five times more energy than traditional methods to keep the container at a steady temperature. Consequently, SkyCell containers are automatically recharged in a cooling chamber without any manual interference. Nothing can be mixed up since all parts are integrated and fixed.

The ingenious SkyCell R&D team invented a completely new, cooling technology, that stores five times more energy than traditional methods to keep the container at a steady temperature.

 
“oh, our product needs better cooling? Okay, let’s just invent a better cooling technology, no biggie”. Who heads that team, Rick Sanchez?
I asked about this tech during their AMA, here's what they said:

Cooling technology: Yes, our containers are state of the art. Nico has developed a cooling material that freezes at 5.5°C. So if you put it in a cooling chamber that has a lower temperature, it automatically freezes and if the temperature is higher it melts. Basically, the system works like a huge ice cube that is empty in the middle. The centre of the ice cube has a steady temperature of 0° until at least 1 side of the ice cube has melted. It's the same principle for SkyCell containers, but at 5.5°C

 

The patented-in house developed cooling technology stores five times more energy than traditional methods to keep the container at a consistent temperature. After use, they are ‘recharged’ in a cooling chamber without any need for manual intervention, increasing productivity of the business and reducing cost.

I’ve forgotten to mention something so far about their product [the containers]. They’re literally (not figuratively, literally) the most advanced container ON EARTH.
 
From their ICO FAQ: Where do you position yourself compared to Envirotainer? Envirotainer is the number one container company with the largest container fleet today. We are currently fourth globally, but we reached this position in less than 5 years operating in this space. SkyCell containers have been tested and shown to be technologically superior to Envirotainer containers (5x more runtime, up to 35% lighter) which translates into safer pharma distribution and cost savings as well as a reduced CO2 footprint.
 

We are currently fourth globally, but we reached this position in less than 5 years operating in this space.

 
Another thing that’s pretty impressive, 4th largest company in their entire field… after just 5 years… but back to the main point of that statement: “SkyCell containers have been tested and shown to be technologically superior to Envirotainer containers (5x more runtime, up to 35% lighter) which translates into safer pharma distribution and cost savings as well as a reduced CO2 footprint.”.
 
Watching a video from a blockchain conference in Switzerland, I got a fair bit of info from the CEO, Richard. I’ll be quoting him in that video a few times in this post, and here’s the first: “In my industry, we talk about how many shipments go wrong - and the average is 8.5%. So for 8.5% of pharma shipments for example, the [proper] temperature is not maintained. In our case [with Smart Containers], it’s less than 0.1%. That’s 75 times better. Richard also speaks in this video about how they will be able to eliminate the amount of shipments happening every year, due to the decentralized nature of this whole system, there will be less need to send packages to places far from their end destination, to make the delivery easier on the shipping side. We’ve all had packages come from across the ocean, only for it to fly 1500 Km past us to be shipped back our way next week…
 

LogiChain

”There are 200 documents are required, or exchanged, to make one shipment happen… we estimate we can bring this down to 8” Richard Ettl, CEO
Logistics is an old industry. it started out on paper, moved through the fax, early ages of the information era, early email, current email, and is now ready to move onto the blockchain.
LOGI CHAIN GOALS

• Eliminate paper and disconnected information like email from the shipment process
  
• Automate billing throughout the supply chain and reduce transaction fees by accepting cryptocurrencies as payment
  
• Provide services for the whole logistics community, including logistics players, airlines, sea freight companies, customs brokers and more
  

 
“By using blockchain technology, we can decentralize logistics and create autonomous containers – container 4.0. This container will know who’s renting it, when the contract ends and when to invoice the customer. That’s why we’ve created the LOGI CHAIN platform. It allows us to create a seamless, fully integrated, digital logistics process that everyone can use for free.” - Richard Ettl, CEO
“Well-established processes often generate inefficiencies that we simply accept. And of course everyone knows change is painful. But at Smart Containers, we see things differently. Change is the only way to improve. We think that every process should not only be optimized but redefined and redesigned. Logistics today is highly centralized. It’s incredibly inefficient. So many wasted kilometers to huge warehouses.” Nico Ros, CTO
 
There will be more than one blockchain at play with this system as well. The info that people deserve to know will be available on a public blockchain like Ethereum, the weight, material safety data sheets, the storage conditions (which as said up above, 8.5% of pharma shipments have issues with, and Smart Containers brings that down to below 0.1%), as well as at the same time, the info that shouldn’t be public to everyone (Bills, invoices, etc) would be stored on a blockchain like Fabric or HyperLedger. LOGI will be the fuel for the LOGI Chain.
CMO Carla elaborating on LogiChain:

The LOGI project finds good echoes with logistics players but even more with blockchain infrastructures like NEM, EOS and NEO.
Emirates for once was enthusiastic about the project and definitely wants to join the foundation. As you know, the government of Dubai is focussing on applying blockchain asap to multiple industries.
We are also in exchange with ShipChain, who are running a similar project in the US. Our goal is to collaborate with a maximum of projects around the world.
The LOGI Chain Foundation will be set up in July, right at the end of the ICO. Dr. Fabian Schär, our valued Advisor, will be in charge of defining how the LOGI Chain Foundation will develop in the next 2-3 years. We think that we will be able to put out a PoC based on SkyCell until the end of the year.
We have not yet decided on which blockchain platform to build the LOGI CHAIN. We are highly delighted with NEM since they are already operative and offer a private and public blockchain on the same protocol.

 
One Chain to Connect them all - LOGI CHAIN

One platform to get all players up to speed, to handle all documents and permissions in one place. No more floods of emails. No more polluting the environment with senseless printing of documents. No more compatibility problems and clashes of individualized systems.
To show you how vast the amount of documents (and by this emails circulated) find a list of common documents needed for one air freight shipment below:
Documents of origin, Material safety sheet, Airway bill, Bill of lading, Transport order, Customs declaration documents & bills, Invoices, Product data sheet, Storage conditions, Transport conditions, Multiple service provider billings, Licenses, etc.
This adds up to the gigantic number of about 200 manually processed emails per shipment.

A combination of public and permission based chains will allow for all players in the ecosystem to store documents needed in the logistics processes. We are looking at multiple platforms to build the LOGI CHAIN on top including NEM, Fabric, Corda, EOS and NEO.

 

Team

I’ll be using bits and pieces taken from their white paper and LinkedIn pages.
The Smart Containers team includes over 80 people, and is growing every year.
Richard Ettl - Co-Founder, CEO - LinkedIn
Richard wanted to know how things worked since he was a child. He has a passion for engineering and management. Growing up in Vienna, Austria and studying in Stanford USA and the University of Fribourg, Switzerland, he started his career at Bobst Group, a leading producer of packaging machines worldwide. In 2009, he decided to launch his own business together with his university friend Nico. After wide reaching scientific research and various proof of concepts, they founded today’s Smart Containers Group as well as SkyCell in 2012. Since then he has lead the companies to commercial success, seamlessly finding the right partners and investors at crucial points, as well as convincing more and more clients of the unrivaled benefits of the SkyCell offer
 
Nico Ros - Co-Founder, CTO - LinkedIn
Nico Ros, Chief Technology Officer & Co-Founder Nico is the mastermind behind Smart Containers Group and its technology. Growing up in Basel, Switzerland, he discovered his passion for mathematics very early on and therefore came to study mathematics, physics and engineering. Being a natural talent, he had already won prestigious architectural prizes during his studies and quickly became managing partner at ZPF an engineering company in Basel. He has constructed the most expensive buildings in Switzerland in collaboration with the famous architects Herzog & DeMeuron. Nico’s key strength lies not only in his state of the art engineering know how but also in his efficient management of teams, leading highly complex, multimillion projects to success. However, engineering alone did not suffice Nico. Having a passion for business and management, he decided to complete additional studies at the University of Fribourg, meeting Richard along the way. Everyone who meets Nico rapidly becomes aware of his sharp mind and his passion to invent new technologies. It is therefore not surprising, that both him and Richard ended up together where they are today.
 
Andreas Ernst - CFO - LinkedIn
Andreas is the true logistic finance expert in the company. He spent all his career in various finance roles of logistic service providers: from Swissair (today Swiss International Airlines), to Swissport (biggest ground service provider for airlines) where he filled the role as regional CFO for the Middle East and Africa. His last role before joining Smart Containers Group was CFO of Unitpool (now called Unilode), which is the largest independent air-freight container pooling company in the world.
 
Thomas Taroni - Head of IT - LinkedIn
Thomas is an IT-architecture mastermind. His first claim to fame is the creation of the largest media database, shared by all media houses in Switzerland: more than two million articles are uploaded every year, then queried and shared seamlessly and efficiently among multiple news companies. He founded his own IT company to design IT architectures focusing on process automation (eliminating paper and endless emails), and as a result won other clients (large banks, pharma companies and even publicly tendered government contracts). SkyCell became his client, when they needed a bespoke asset management system to track and trace their containers around the world. He joined SkyCell four years ago and since his tenure, has become the head of IT for all companies of Smart Containers Group.
 
Carla Bünger - CMO & Business Development Manager - LinkedIn
Carla is a marketing and sales expert. Building strong brands on solid foundations and convincing clients to buy its underlying products gives her huge satisfaction. She collected her experience through managing various international consumer brands, for companies such as Nestlé, Lindt and Coty. However, she discovered her passion for Blockchain technology roughly 18 months ago and has since been actively participating in the com - munity of Crypto Valley in Switzerland. The sheer endless application possibilities make her strive for more and she is drawing energy and enthusiasm from developing new business schemes around the subject. Her “can do” attitude helped to put together the high level advisory team around our ICO.
 

Advisors

Strategic advisor: Oliver Bussmann, is CEO and Founder of Bussmann Advisory, former CIO of UBS and SAP as well as the President of the Crypto Valley Association. “our main advisor” - Richard
Strategic advisor: Marc Bettinger, Altcoin and Blockchain specialist and investor, Co-Host Altcoin Meetup Switzerland (Bitcoin Association Switzerland)
Strategic Advisor: Fabian Schär is Managing Director of the Center for Innovative Finance at the University of Basel. His research focus is on the potential and applications of blockchain. In addition, he works as a lecturer in blockchain technology at the University of Basel, the University of Applied Sciences in Business Administration Zurich (HWZ) and the University of Applied Sciences Northwestern Switzerland (FHNW).
 
Technology Partner: Lykke Corp. our highly trustworthy expert in smart contract programming and ICO execution. (Lykke also audited their ICO smartcontract)
Legal Advisor: Gabriela Hauser-Spuehler was part of the team of MME, the well-known law firm in the crypto space.
Communication Advisor: David Wachsman and Emma Walker from Wachsman PR, the crypto community’s most experienced PR agency.
Richard also states they hired a lawyer that worked on the Ethereum ICO, but I don’t know if it’s Gabriela up there or another person.

Tokens

Min. investment = $500 USD for ICO, $5000 for presale (largest portion of supply), $250k for private sale.
There are two tokens as mentioned before: SMARC and LOGI. I’m more into SMARC because it’s safe (safe once the payouts start of course, as soon as a coin has a clear value like this, BTC moving up or down doesn’t matter to you), as well as obviously very attractive if you think of the long term profits.
 
Every year, the company’s annual shareholder meeting takes place, during which the shareholders will agree (or negotiate) on a proposal by the Smart Containers’ board about how much of the company profits is to be paid to the shareholders that year. 20% of that amount is taken, converted to ETH, and fairly distributed to the token holders.

Since the cofounders and all token holders will have aligned interests and incentives, we are all in a positive-sum-game. We do not want to use the ICO as a speculative springboard, but as way of funding innovation and change the world. Both Richard and Nico are committed for the long-term and not interested in a quick exit. Our aim is to use the collected funds to continue pushing the following business areas:

• Continue scaling of SkyCell in both B2B and B2C
• Establish FoodGuardians - the main goal if the ICO is to build and scale FoodGuardians
• Establish the of LOGI CHAIN Foundation
• Regularly evaluate organic scaling vs. M&A
• Evaluate IPO at relevant time

We are raising funds through an ICO to grow our container businesses in pharma and food. We push SkyCell from no. 4 to the no. 1 provider in the next 2-3 years.

 
The CEO in this video explains pretty easily why one would want to put money into this ICO over others:

“Why invest? [referring to SMARC] Simple question. It’s an up and coming company with revenue, multiple millions a year, most ICO’s have white papers…[we have much more than that].”

That's pretty clear. You can invest in random Xcoin ICO where they have some half-baked token that might see some level of adoption if it isn't just a cash grab, or you could invest in an actual multimillion-dollar company and be a part of it as it scales into what could potentially be a multibillion dollar entity.
 

The following is taken from the ICO, Legal, and Company FAQ

How will the profit share payouts work? 20% of dividends will be paid in ETH to all holders of SMARC tokens that are in circulation at the time of the payout. A given business year ends on 31st December each year with a general assembly held annually around mid-February. Therefore, dividend payout is expected around mid-March each year. In the event of a total sale of Smart Containers or the exit of one of its lines of business, the holders of SMARC tokens will receive a 20% participation of proceeds
 
Is there a future profit statement? No listed company can make an estimation or a commitment to a future return. To do so would neither be professional nor ethical. For Smart Containers, as with any company, profits may often depend upon a number of external factors, such as the general trust in blockchain technology. The question to be assessed is how fast a new disruptive technology can replace an old system. We believe that Smart Containers Group is well-positioned to facilitate this disruption, with a strong plan going forward and experienced team working to successfully implement blockchain technology in the supply chain. 5 years of industry experience, the 4th largest container fleet and a motivated team; that’s more than any idea whitepaper ICO.
 
What specific rights come with my investment? The SMARC token is a profit share token. When the company generates profits and the company’s general assembly approves a dividend payout, 20% of the defined funds attributed to dividends will be distributed proportionally to holders of SMARC tokens in circulation. In contrast, the LOGI token is a utility token that can be used to pay for transactions on the LOGI CHAIN, an open-source logistics platform for all stakeholders in the logistics field with the goal to create a seamless, fully integrated, digital logistics process.
 
Smart Containers will pay out a dividend to SMARC token holders. This would imply that the SMARC token is a security token. Are you compliant with financial regulation? Smart Containers tokens is not classified as a security in Switzerland under current law. This may be different in other jurisdictions such as the USA. Hence the SMARC token is not eligible for sale in certain jurisdictions. Our benchmark is the Modum token sale from June 2017. We have elected to use the same legal structure as it was accepted by regulators in Switzerland and well received by the ICO community and exchanges.
 
What is the vesting schedule for team and advisors tokens? Everyone will receive SMARC and LOGI tokens at the same time. Minting will occur at the end of the token sale. Advisors will have lock up periods depending on how many tokens they receive. Team members have a lock up period of 12 months.
 
Are SkyCell containers an approved ULD according to IATA regulations? SkyCell containers are exempt from the ULD rules by IATA. This has the huge advantage that, compared to our competitors, the SkyCell container can not only fly but can also leave the airport. Skycell containers are therefore a door-to-door solution. Our competitors’ containers, on the other hand, have to be unloaded at the airport and packed into a new transport unit in order to continue their journey from the airport to the final destination, increasing the risk of temperature excursion, and loss.
 
Are there financial statements? If so, are they audited, and by whom? Yes, there are financial statements for all our companies. They are audited by PricewaterhouseCoopers (PwC). To preserve our competitive advantage in the market, we have decided not to publish our financial figures online at this moment in time.
 
Are Modum and Smart Containers competitors? Modum and Smart Containers are not competitors, more future partners. Modum rents/sells sensors to track and trace shipments on temperature, whereas Smart Containers rents/sells the containers, in which products including sensors are put inside. Of course our containers have sensors that record data for quality control, but Smart Containers does not sell these data sets. In the end Modum and Smart Containers will address to the same clients - Smart Containers provides the container and Modum will put a sensor in it.
 
How many airlines fly SkyCell containers? In addition to our major partners, Emirates and CargoLux, more than 30 airlines fly SkyCell containers.
 
What destinations does SkyCell serve? SkyCell is a global company. We are shipping containers around the world and reach each pharma client within 24-48 hours. This is accomplished through our airline partners, that can fly ready-to-use containers to more than 150 airports.
 

Profit Sharing Mechanism

During the annual shareholder meeting, the shareholders in the form of the general assembly (Annual General Assembly) decide on a proposal by Smart Containers’ board regarding the usage of profit as recognized in the annual financial statements of Smart Containers in the form of distribution of dividends. Distribution of a dividend on shares shall be announced in the “Tokenholder Information” section of the Smart Containers website; such announcement shall include the date and time of the dividend payment and the dividend amount per ordinary share in USD as well as the ETH/USD exchange rate which shall become applicable, as derived from publicly available and reliable quotes. Within 20 business days of the date of the resolution passed by the Annual General Assembly regarding dividend payments to the shareholders of Smart Containers, Smart Containers will make available a Profit Share Amount to each authenticated Tokenholder equal to 20% (twenty percent) of all dividends agreed to being distributed per share to the shareholders, divided by the total number of issued SMARC Tokens (To further explain for clarity, all Tokenholders combined will receive an amount equal to 20% of the amount received by all shareholders combined.). SMARC Tokenholders shall receive these payments in ETH, at an average exchange rate specified by Smart Containers.
 

FoodGuardians

“Imagine your tomatoes tasting 1 day ‘fresher”.
One of the main reasons for the SMARC/LOGI ICO is to raise the funds to fuel the growth of FoodGuardians alongside SkyCell.
According to their CEO, SkyCell is constantly asked “can your containers be used for food?”, but there are several issues with shipping food and medicine together. This is where FoodGuardians comes in.

FoodGuardians offers the next generation of reusable containers and boxes to transport regionally and globally temperature sensitive food products.The combination of patented cooling technology, cutting edge insulation and Blockchain infrastructure allows to redefine the product’s freshness and traceability.

Our vision is to allow your local butcher to order your favorite steak directly from the producing farm and sending it straight to your grill party. (All without the buyer even leaving his home, let alone going to store)

 
Advantages of using FoodGuardians

• Cost efficiency vs. existing solutions
  
• High durability with longer container life cycle
  
• Secured food safety through track & trace on Blockchain
  
• Sustainable and recyclable, reducing CO2 footprint
  
• Longer runtime and performance than existing solutions leads to higher freshness level
  
• Opening up new revenue streams by disrupting today’s delivery cold chain possibilities
  
• Easy handling and recharging (plug free and are automatically recharged in a cooling chamber, reefer container or reefer truck without any manual interference)
  

 
Each FoodGuardians container can be tracked around the world on:

• Logistics milestones
  
• Temperature
  
• Humidity
  
• Specifications
  
• History
  
• Documentation
  

 
The phrase “Imagine your tomatoes tasting 1 day ‘fresher” has been used by the CEO a couple times, and is more or less the FoodGuardian slogan. This is referring to the fact that not only can FoodGuardian and SkyCell containers save cost, CO2, and man/brainpower, but they can also make shipments faster when combined with the blockchain (LOGI Chain) and Smart Contracts. when everything is accounted for at every second with almost as little room for human error as possible, things are far more efficient.

We are launching our first food application – we will announce a collaboration before June for a solution that can be used to ship overnight online fresh food to people homes and can be used to supply hospitals and restaurants as well.

FoodGuardians and SkyCell are two of the many possible use-cases for SmartContainers' tech:

"Other use cases. Yes indeed. We are just getting started!! However, it makes sense to focus on scaling SkyCell and FoodGuardians before starting something new. In the end we are a tech company. We have defined 7 use cases around the insulation technology. We have started with the most relevant 2 but will certainly continue."

 

SkyCellONE

SkyCell is looking to bring a business-to-consumer solution to market, that was developed and tested with one of the top 20 pharma companies in the world. The direct to patient market is estimated to increase to a 2.5 billion USD market in the future, with no other competition yet aside from styrofoam containers that are disposed of after one use. The SkyCell ONE can also be co-branded by a partner, such as a pharmacy chain that could rent it out for home delivery, business trips or even holidays.
The product is temperature stable for up to 72 hours, can be recharged passively in a fridge, or temp-controlled warehouse or truck. Currently it’s best in class for size and weight, but that’s probably down to there being no competition! Trials have been undergoing since June 2017 with an orphan drug product, and go live is expected in Q2 2018. - Cryptowithoutborders article

The SkyCell ONE container is showcased HERE
THIS could be a massive money maker. There is currently no direct pharma-2-consumer shipping service, because it really wasn’t profitable, or manageable on a central database. They can even sell this product to other supply chain entities to use. The direct to patient market is estimated to increase to a 2.5 billion USD market in the future, with no other competition yet, aside from styrofoam containers that get disposed of after a single
Q&A: Smart Containers’ Richard Ettl on Blockchain, Pharma, and how His Company’s Hardware and Software is Disrupting the Logistics Industry - Nexchange.com

We are launching also additional sizes – so we are launching a very small box to ship pharma directly to patients' homes. Amazon just recently announced that they will postpone entering the pharma distribution space, as they do not have the technology to ship to patients homes in a temperature controlled manner. We are bringing this to market later this year. This will increase the convenience of patients and reduce the costs in the healthcare system.

 

Organs

I just finished listening to this podcast (20 minutes long, but you can skip the intro stuff to make it shorter of course). I’m now twice as excited as I was before. I’m going to type out a large chunk of the podcast. I’ll be paraphrasing slightly, so I don’t have to type every “uhh” or anything, plus he sometimes starts one sentence before finishing another.

“We have some prototypes, that we built, for example, for the Children’s Hospital here in Zurich, where we’ve designed a container that can transport living skin.” [Interviewer; “Wow.”] “So for young children that suffer skin diseases that could be almost fatal, like cancer, they grow this… patch of skin, and then that skin needs to be transported, and kept at body temperature so… roughly 37 degrees Celsius. There we designed them a box that did this for 10 days, autonomously.” [“That’s amazing…”] “Yeah, we did this because we wanted to learn how to interact and work with hospitals, this is a highly specialized application, and the next step could be organ logistics, because most of the organs today are transported on ice, because that’s the standard set in the 70’s, but studies have shown that if your transport certain tissue at room temperature, it is significantly better for the tissue than if you transport it on ice.”

I can guarantee you every major hospital on earth is going to want their hands on this container that can allow them to transport both living skin, and potentially organs in the future. The fact that in this day and age we’re still throwing people’s kidneys/lungs/etc in a bucket of ice is a little weird.
From the recent AMA:

Our Container BT5: The name stands for Body Temperature 5 L content. It transports skin grafts that was cultured for children with burn accidends. The temperature range is 37°c. Nico (our CTO) was so taken by this project, that he developped this container only for this purpose for a company calles Cutiss (a start-up from Zurich). We currently only have around 10 of these containers in use. It is not produced in on a large scale. We could market it, but have bigger opportunities to tackle first with the SkyCell one. You can only focus on 1-2 projects at a time. The BT5 is a beautiful project, but will need manpower to scale production and then manpower to market it.

 

Competition

Envirotainer, The leading company in this field, has only a matter of time before they’re overtaken. SmartContainer Group’s containers are proven to be superior (5x as efficient, 35% lighter, self-charging, etc, etc, read up above for the whole deal). According to the Googles, Envirotainer’s best year (2015) saw a profit of $50,000,000. It’s logical to assume that Smartcontainers will surpass them as the top dog, and at the same time be pulling in much more profit over time by serving both pharma, and the food industry (Envirotainer only does pharma). By accepting cryptocurrency payments, saving them a fair bit in fees from cross border payments, they’ll also net a small % more in profits annually.
I asked about the state of their competition. Turns out, Envirotainer (or more specifically the private equity firm that owns them) offered SmartContainers a buy out of $125m. This was one of countless offers they've turned down, because they believe they can scale the company to much further value. The firm selling Envirotainer has been trying to find a buying for the past 3 years, at $1b. No one will buy them, because anyone who knows their shit in that industry knows SmartContainers will overtake them in no time.
From April's AMA:

Our 2 biggest competitors are for sale. Envirotainer (biggest player) is owned by a Private Equity company that wants to sell it for 1 b USD. it already tries to sell for 3 years. SkyCell is considered a threat to the valuation of Envirotainer, since we are winning one client after the other from them. While Envirotainer is the largest player with a huge sales force and well established client contacts, they are still operating on an "old" technology. SkyCell is technology leader, has lighter containers, reduces CO2 emissions and is considered to be the future.

2 days ago, a private equity company requested a meeting to see the valuation of SkyCell and evaluate to buy. We have already been approached several times. We are treated as the bride in the market. However, Richard and Nico think we can scale the business much more before we should consider to sell. We are just getting started.

We have won 3 large accounts in Q1. Today we have 1200 containers. By the end of the year, it will be 2000. Our business plan estimates that SkyCell will be profitable in 2019. Therefore you can expect first dividends in Q1 2020.

 

Official Projections

Another redditor asked for "optimistic expectations for potential profits" during their ama, here was their answer:

How does a profit of 21 m USD on Smart Containers total in 2020 sound? This figure will then quadruple in 2021 to 76 m USD.

As you can see, this would mean that by 2021 tokenholders would not even have broken even yet. I myself am fine with this, i'm expecting to hold SMARC until the end (be it I die or the company sells, in which case i'll enjoy that fat exit payout). The potential gains from 2020-2030 are far more worth it to me than trying to make it in one year with heavy risk.
So why invest in this over a random shitcoin that might moon? If you're here to turn $1000 into $1m and get out by the end of the year, good luck, don't invest in smarc. If you're realistic and are aware that crypto will only be so volatile for so long, go ahead and think about putting a bit of your portfolio in something that will have actual value, lasting long after the shitcoins die. Crypto market could crash at any time, but that doesn't mean that SmartContainers as a company goes anywhere, nor their profits. I don't think I need to explain any further.

So…

A 5 year old company, with over 100,000 collective hours of R&D put into their products, with currently just under 100 innovative patents, that is already the 4th largest of it’s kind in the world, with the top product in their field on earth, is doing an ICO that is fully backed by the Swiss government, with a token that is due 20% of all future shareholder payouts, as well as 20% of any potential exit profits (the company being purchased). They’re already this big, and you can benefit from both their success, and their expansion into new markets.
There’s nothing stopping SmartContainers Group/SkyCell/FoodGuardians from working with VeChain in the future either. Or Walton, or Wabi, Devery, OriginTrail, Ambrosus, all of em.
 

Links4U:

SmartContainers
https://smartcontainers.ch/
https://foodguardians.ch
https://skycell.ch/
Whitepaper
FAQ
Terms of Token Sale
CryptoWithBorders Article
Medium post reviewing SmartContainers
Interview with Richard Ettl, Co-Founder & CEO of Smart Containers on SMARC Token Sale | TechBullion
Interview with Richard Ettl - CryptoRich - Richard talks about some of their patents in this video, I think about 20 minutes in. Whole thing was worth watching imo
Podcast on how Blockchain + Smart Contracts will change how we ship things globally - 20 minutes, I REALLY recommend you listen through it, but do skip the intro if you want.
CEO Richard Ettl speaking at Crypto Finance Conference in St.Moritz - about 14 minutes, also highly recommend you watch this as well.
SkyCell Video
Strategic Advisor Oliver Bussman (President of the Crypto Valley Association, Former CIO of UBS and SAP), on SmartContainers
Marc Bettinger on why he took an advisory role with SmartContainers - (many may know him as "altcoindad")
Michael Guzik - Former 'Head of Blockchain' at PWC, current Head of ICO advisory at Lykke - why he's involved with the Smarc/Logi ICO
AMA with Carla Bünger - CMO & Business Development Manager of SmartContainers
AMA with Thomas Taroni - Head of IT of Smart Containers
Q&A w/ Richard Ettl - Nexchange
 
Should you invest in this? I sure am, and am very glad to even be offered the opportunity, but it’s up to you. Read through this post if you haven't yet, then click these links and decide for yourself. Don't go all in of course, since this is a profit share token, there is much less risk, therefore less short term reward. The long term reward is what we're looking at here, don't buy into the ICO and then complain that you aren't getting 1000% ROI payouts by year one.

- Credit to Haramburglar for this post, and for giving me the notepad file he wrote it in so I could share it where I wished, without even asking for credit
Okay, so this is going to be really long in terms of posts here. I actually have to cut out some info to make it under 40000 characters for reddit...
Typically in the market there are Currency and Utility coins. Profit-Share Tokens are relatively new, and while this ICO has 2 tokens, the profit share token is definitely the main attraction, as it's tied to a very, very promising company. This company is SmartContainers Group, and their tokens are SMARC (profit-share token) and LOGI (more on LOGI later).
“Smart Containers Group, formerly REP AG (Swiss registry of commerce, UID: CHE- 141.664.882), is a Swiss based, high tech company that provides the safest temperature controlled containers to transport sensitive pharma goods and food around the world. Our purpose is to secure sensitive goods and to make sure no compromised product is ever delivered to anyone.” - whitepaper

Product

SmartContainers Group is a holding company for SkyCell.
SkyCell is the company Smart Containers Group uses to rent/sell their containers to clients around the world.

Our containers transport some of the most expensive and temperature-sensitive goods in the pharmaceutical industry. These goods need a particularly careful and accurate protection. Through our highly secure and efficient container design, we assure the best possible protection against temperature excursions. In combination with a cutting-edge technology, it enables us to provide containers with easy handling, maximum loading capacity and highest performance on the market.

More than 50 man-years of research and development poured into the creation of an unprecedented, highly efficient insulation. This cutting-edge technology reflects a maximum of radiation while minimizing heat conducting. It is the most patent protected insulation technology on the market.

The ingenious SkyCell R&D team invented a completely new, cooling technology, that stores five times more energy than traditional methods to keep the container at a steady temperature. Consequently, SkyCell containers are automatically recharged in a cooling chamber without any manual interference. Nothing can be mixed up since all parts are integrated and fixed.

The ingenious SkyCell R&D team invented a completely new, cooling technology, that stores five times more energy than traditional methods to keep the container at a steady temperature.

 
“oh, our product needs better cooling? Okay, let’s just invent a better cooling technology, no biggie”. Who heads that team, Rick Sanchez?
I asked about this tech during their AMA, here's what they said:

Cooling technology: Yes, our containers are state of the art. Nico has developed a cooling material that freezes at 5.5°C. So if you put it in a cooling chamber that has a lower temperature, it automatically freezes and if the temperature is higher it melts. Basically, the system works like a huge ice cube that is empty in the middle. The centre of the ice cube has a steady temperature of 0° until at least 1 side of the ice cube has melted. It's the same principle for SkyCell containers, but at 5.5°C

 

The patented-in house developed cooling technology stores five times more energy than traditional methods to keep the container at a consistent temperature. After use, they are ‘recharged’ in a cooling chamber without any need for manual intervention, increasing productivity of the business and reducing cost.

I’ve forgotten to mention something so far about their product [the containers]. They’re literally (not figuratively, literally) the most advanced container ON EARTH.
 
From their ICO FAQ: Where do you position yourself compared to Envirotainer? Envirotainer is the number one container company with the largest container fleet today. We are currently fourth globally, but we reached this position in less than 5 years operating in this space. SkyCell containers have been tested and shown to be technologically superior to Envirotainer containers (5x more runtime, up to 35% lighter) which translates into safer pharma distribution and cost savings as well as a reduced CO2 footprint.
 

We are currently fourth globally, but we reached this position in less than 5 years operating in this space.

 
Another thing that’s pretty impressive, 4th largest company in their entire field… after just 5 years… but back to the main point of that statement: “SkyCell containers have been tested and shown to be technologically superior to Envirotainer containers (5x more runtime, up to 35% lighter) which translates into safer pharma distribution and cost savings as well as a reduced CO2 footprint.”.
 
Watching a video from a blockchain conference in Switzerland, I got a fair bit of info from the CEO, Richard. I’ll be quoting him in that video a few times in this post, and here’s the first: “In my industry, we talk about how many shipments go wrong - and the average is 8.5%. So for 8.5% of pharma shipments for example, the [proper] temperature is not maintained. In our case [with Smart Containers], it’s less than 0.1%. That’s 75 times better. Richard also speaks in this video about how they will be able to eliminate the amount of shipments happening every year, due to the decentralized nature of this whole system, there will be less need to send packages to places far from their end destination, to make the delivery easier on the shipping side. We’ve all had packages come from across the ocean, only for it to fly 1500 Km past us to be shipped back our way next week…
 

LogiChain

”There are 200 documents are required, or exchanged, to make one shipment happen… we estimate we can bring this down to 8” Richard Ettl, CEO
Logistics is an old industry. it started out on paper, moved through the fax, early ages of the information era, early email, current email, and is now ready to move onto the blockchain.
LOGI CHAIN GOALS

• Eliminate paper and disconnected information like email from the shipment process
  
• Automate billing throughout the supply chain and reduce transaction fees by accepting cryptocurrencies as payment
  
• Provide services for the whole logistics community, including logistics players, airlines, sea freight companies, customs brokers and more
  

 
“By using blockchain technology, we can decentralize logistics and create autonomous containers – container 4.0. This container will know who’s renting it, when the contract ends and when to invoice the customer. That’s why we’ve created the LOGI CHAIN platform. It allows us to create a seamless, fully integrated, digital logistics process that everyone can use for free.” - Richard Ettl, CEO
“Well-established processes often generate inefficiencies that we simply accept. And of course everyone knows change is painful. But at Smart Containers, we see things differently. Change is the only way to improve. We think that every process should not only be optimized but redefined and redesigned. Logistics today is highly centralized. It’s incredibly inefficient. So many wasted kilometers to huge warehouses.” Nico Ros, CTO
 
There will be more than one blockchain at play with this system as well. The info that people deserve to know will be available on a public blockchain like Ethereum, the weight, material safety data sheets, the storage conditions (which as said up above, 8.5% of pharma shipments have issues with, and Smart Containers brings that down to below 0.1%), as well as at the same time, the info that shouldn’t be public to everyone (Bills, invoices, etc) would be stored on a blockchain like Fabric or HyperLedger. LOGI will be the fuel for the LOGI Chain.
CMO Carla elaborating on LogiChain:

The LOGI project finds good echoes with logistics players but even more with blockchain infrastructures like NEM, EOS and NEO.
Emirates for once was enthusiastic about the project and definitely wants to join the foundation. As you know, the government of Dubai is focussing on applying blockchain asap to multiple industries.
We are also in exchange with ShipChain, who are running a similar project in the US. Our goal is to collaborate with a maximum of projects around the world.
The LOGI Chain Foundation will be set up in July, right at the end of the ICO. Dr. Fabian Schär, our valued Advisor, will be in charge of defining how the LOGI Chain Foundation will develop in the next 2-3 years. We think that we will be able to put out a PoC based on SkyCell until the end of the year.
We have not yet decided on which blockchain platform to build the LOGI CHAIN. We are highly delighted with NEM since they are already operative and offer a private and public blockchain on the same protocol.

 
One Chain to Connect them all - LOGI CHAIN

One platform to get all players up to speed, to handle all documents and permissions in one place. No more floods of emails. No more polluting the environment with senseless printing of documents. No more compatibility problems and clashes of individualized systems.
To show you how vast the amount of documents (and by this emails circulated) find a list of common documents needed for one air freight shipment below:
Documents of origin, Material safety sheet, Airway bill, Bill of lading, Transport order, Customs declaration documents & bills, Invoices, Product data sheet, Storage conditions, Transport conditions, Multiple service provider billings, Licenses, etc.
This adds up to the gigantic number of about 200 manually processed emails per shipment.

A combination of public and permission based chains will allow for all players in the ecosystem to store documents needed in the logistics processes. We are looking at multiple platforms to build the LOGI CHAIN on top including NEM, Fabric, Corda, EOS and NEO.

 

Team

I’ll be using bits and pieces taken from their white paper and LinkedIn pages.
The Smart Containers team includes over 80 people, and is growing every year.
Richard Ettl - Co-Founder, CEO - LinkedIn
Richard wanted to know how things worked since he was a child. He has a passion for engineering and management. Growing up in Vienna, Austria and studying in Stanford USA and the University of Fribourg, Switzerland, he started his career at Bobst Group, a leading producer of packaging machines worldwide. In 2009, he decided to launch his own business together with his university friend Nico. After wide reaching scientific research and various proof of concepts, they founded today’s Smart Containers Group as well as SkyCell in 2012. Since then he has lead the companies to commercial success, seamlessly finding the right partners and investors at crucial points, as well as convincing more and more clients of the unrivaled benefits of the SkyCell offer
 
Nico Ros - Co-Founder, CTO - LinkedIn
Nico Ros, Chief Technology Officer & Co-Founder Nico is the mastermind behind Smart Containers Group and its technology. Growing up in Basel, Switzerland, he discovered his passion for mathematics very early on and therefore came to study mathematics, physics and engineering. Being a natural talent, he had already won prestigious architectural prizes during his studies and quickly became managing partner at ZPF an engineering company in Basel. He has constructed the most expensive buildings in Switzerland in collaboration with the famous architects Herzog & DeMeuron. Nico’s key strength lies not only in his state of the art engineering know how but also in his efficient management of teams, leading highly complex, multimillion projects to success. However, engineering alone did not suffice Nico. Having a passion for business and management, he decided to complete additional studies at the University of Fribourg, meeting Richard along the way. Everyone who meets Nico rapidly becomes aware of his sharp mind and his passion to invent new technologies. It is therefore not surprising, that both him and Richard ended up together where they are today.
 
Andreas Ernst - CFO - LinkedIn
Andreas is the true logistic finance expert in the company. He spent all his career in various finance roles of logistic service providers: from Swissair (today Swiss International Airlines), to Swissport (biggest ground service provider for airlines) where he filled the role as regional CFO for the Middle East and Africa. His last role before joining Smart Containers Group was CFO of Unitpool (now called Unilode), which is the largest independent air-freight container pooling company in the world.
 
Thomas Taroni - Head of IT - LinkedIn
Thomas is an IT-architecture mastermind. His first claim to fame is the creation of the largest media database, shared by all media houses in Switzerland: more than two million articles are uploaded every year, then queried and shared seamlessly and efficiently among multiple news companies. He founded his own IT company to design IT architectures focusing on process automation (eliminating paper and endless emails), and as a result won other clients (large banks, pharma companies and even publicly tendered government contracts). SkyCell became his client, when they needed a bespoke asset management system to track and trace their containers around the world. He joined SkyCell four years ago and since his tenure, has become the head of IT for all companies of Smart Containers Group.
 
Carla Bünger - CMO & Business Development Manager - LinkedIn
Carla is a marketing and sales expert. Building strong brands on solid foundations and convincing clients to buy its underlying products gives her huge satisfaction. She collected her experience through managing various international consumer brands, for companies such as Nestlé, Lindt and Coty. However, she discovered her passion for Blockchain technology roughly 18 months ago and has since been actively participating in the com - munity of Crypto Valley in Switzerland. The sheer endless application possibilities make her strive for more and she is drawing energy and enthusiasm from developing new business schemes around the subject. Her “can do” attitude helped to put together the high level advisory team around our ICO.
 

Advisors

Strategic advisor: Oliver Bussmann, is CEO and Founder of Bussmann Advisory, former CIO of UBS and SAP as well as the President of the Crypto Valley Association. “our main advisor” - Richard
Strategic advisor: Marc Bettinger, Altcoin and Blockchain specialist and investor, Co-Host Altcoin Meetup Switzerland (Bitcoin Association Switzerland)
Strategic Advisor: Fabian Schär is Managing Director of the Center for Innovative Finance at the University of Basel. His research focus is on the potential and applications of blockchain. In addition, he works as a lecturer in blockchain technology at the University of Basel, the University of Applied Sciences in Business Administration Zurich (HWZ) and the University of Applied Sciences Northwestern Switzerland (FHNW).
 
Technology Partner: Lykke Corp. our highly trustworthy expert in smart contract programming and ICO execution. (Lykke also audited their ICO smartcontract)
Legal Advisor: Gabriela Hauser-Spuehler was part of the team of MME, the well-known law firm in the crypto space.
Communication Advisor: David Wachsman and Emma Walker from Wachsman PR, the crypto community’s most experienced PR agency.
Richard also states they hired a lawyer that worked on the Ethereum ICO, but I don’t know if it’s Gabriela up there or another person.

Tokens

Min. investment = $500 USD for ICO, $5000 for presale (largest portion of supply), $250k for private sale.
There are two tokens as mentioned before: SMARC and LOGI. I’m more into SMARC because it’s safe (safe once the payouts start of course, as soon as a coin has a clear value like this, BTC moving up or down doesn’t matter to you), as well as obviously very attractive if you think of the long term profits.
 
Every year, the company’s annual shareholder meeting takes place, during which the shareholders will agree (or negotiate) on a proposal by the Smart Containers’ board about how much of the company profits is to be paid to the shareholders that year. 20% of that amount is taken, converted to ETH, and fairly distributed to the token holders.

Since the cofounders and all token holders will have aligned interests and incentives, we are all in a positive-sum-game. We do not want to use the ICO as a speculative springboard, but as way of funding innovation and change the world. Both Richard and Nico are committed for the long-term and not interested in a quick exit. Our aim is to use the collected funds to continue pushing the following business areas:

• Continue scaling of SkyCell in both B2B and B2C
• Establish FoodGuardians - the main goal if the ICO is to build and scale FoodGuardians
• Establish the of LOGI CHAIN Foundation
• Regularly evaluate organic scaling vs. M&A
• Evaluate IPO at relevant time

We are raising funds through an ICO to grow our container businesses in pharma and food. We push SkyCell from no. 4 to the no. 1 provider in the next 2-3 years.

 
The CEO in this video explains pretty easily why one would want to put money into this ICO over others:

“Why invest? [referring to SMARC] Simple question. It’s an up and coming company with revenue, multiple millions a year, most ICO’s have white papers…[we have much more than that].”

That's pretty clear. You can invest in random Xcoin ICO where they have some half-baked token that might see some level of adoption if it isn't just a cash grab, or you could invest in an actual multimillion-dollar company and be a part of it as it scales into what could potentially be a multibillion dollar entity.
 

The following is taken from the ICO, Legal, and Company FAQ

How will the profit share payouts work? 20% of dividends will be paid in ETH to all holders of SMARC tokens that are in circulation at the time of the payout. A given business year ends on 31st December each year with a general assembly held annually around mid-February. Therefore, dividend payout is expected around mid-March each year. In the event of a total sale of Smart Containers or the exit of one of its lines of business, the holders of SMARC tokens will receive a 20% participation of proceeds
 
Is there a future profit statement? No listed company can make an estimation or a commitment to a future return. To do so would neither be professional nor ethical. For Smart Containers, as with any company, profits may often depend upon a number of external factors, such as the general trust in blockchain technology. The question to be assessed is how fast a new disruptive technology can replace an old system. We believe that Smart Containers Group is well-positioned to facilitate this disruption, with a strong plan going forward and experienced team working to successfully implement blockchain technology in the supply chain. 5 years of industry experience, the 4th largest container fleet and a motivated team; that’s more than any idea whitepaper ICO.
 
What specific rights come with my investment? The SMARC token is a profit share token. When the company generates profits and the company’s general assembly approves a dividend payout, 20% of the defined funds attributed to dividends will be distributed proportionally to holders of SMARC tokens in circulation. In contrast, the LOGI token is a utility token that can be used to pay for transactions on the LOGI CHAIN, an open-source logistics platform for all stakeholders in the logistics field with the goal to create a seamless, fully integrated, digital logistics process.
 
Smart Containers will pay out a dividend to SMARC token holders. This would imply that the SMARC token is a security token. Are you compliant with financial regulation? Smart Containers tokens is not classified as a security in Switzerland under current law. This may be different in other jurisdictions such as the USA. Hence the SMARC token is not eligible for sale in certain jurisdictions. Our benchmark is the Modum token sale from June 2017. We have elected to use the same legal structure as it was accepted by regulators in Switzerland and well received by the ICO community and exchanges.
 
What is the vesting schedule for team and advisors tokens? Everyone will receive SMARC and LOGI tokens at the same time. Minting will occur at the end of the token sale. Advisors will have lock up periods depending on how many tokens they receive. Team members have a lock up period of 12 months.
 
Are SkyCell containers an approved ULD according to IATA regulations? SkyCell containers are exempt from the ULD rules by IATA. This has the huge advantage that, compared to our competitors, the SkyCell container can not only fly but can also leave the airport. Skycell containers are therefore a door-to-door solution. Our competitors’ containers, on the other hand, have to be unloaded at the airport and packed into a new transport unit in order to continue their journey from the airport to the final destination, increasing the risk of temperature excursion, and loss.
 
Are there financial statements? If so, are they audited, and by whom? Yes, there are financial statements for all our companies. They are audited by PricewaterhouseCoopers (PwC). To preserve our competitive advantage in the market, we have decided not to publish our financial figures online at this moment in time.
 
Are Modum and Smart Containers competitors? Modum and Smart Containers are not competitors, more future partners. Modum rents/sells sensors to track and trace shipments on temperature, whereas Smart Containers rents/sells the containers, in which products including sensors are put inside. Of course our containers have sensors that record data for quality control, but Smart Containers does not sell these data sets. In the end Modum and Smart Containers will address to the same clients - Smart Containers provides the container and Modum will put a sensor in it.
 
How many airlines fly SkyCell containers? In addition to our major partners, Emirates and CargoLux, more than 30 airlines fly SkyCell containers.
 
What destinations does SkyCell serve? SkyCell is a global company. We are shipping containers around the world and reach each pharma client within 24-48 hours. This is accomplished through our airline partners, that can fly ready-to-use containers to more than 150 airports.
 

Profit Sharing Mechanism

During the annual shareholder meeting, the shareholders in the form of the general assembly (Annual General Assembly) decide on a proposal by Smart Containers’ board regarding the usage of profit as recognized in the annual financial statements of Smart Containers in the form of distribution of dividends. Distribution of a dividend on shares shall be announced in the “Tokenholder Information” section of the Smart Containers website; such announcement shall include the date and time of the dividend payment and the dividend amount per ordinary share in USD as well as the ETH/USD exchange rate which shall become applicable, as derived from publicly available and reliable quotes. Within 20 business days of the date of the resolution passed by the Annual General Assembly regarding dividend payments to the shareholders of Smart Containers, Smart Containers will make available a Profit Share Amount to each authenticated Tokenholder equal to 20% (twenty percent) of all dividends agreed to being distributed per share to the shareholders, divided by the total number of issued SMARC Tokens (To further explain for clarity, all Tokenholders combined will receive an amount equal to 20% of the amount received by all shareholders combined.). SMARC Tokenholders shall receive these payments in ETH, at an average exchange rate specified by Smart Containers.
 

FoodGuardians

“Imagine your tomatoes tasting 1 day ‘fresher”.
One of the main reasons for the SMARC/LOGI ICO is to raise the funds to fuel the growth of FoodGuardians alongside SkyCell.
According to their CEO, SkyCell is constantly asked “can your containers be used for food?”, but there are several issues with shipping food and medicine together. This is where FoodGuardians comes in.

FoodGuardians offers the next generation of reusable containers and boxes to transport regionally and globally temperature sensitive food products.The combination of patented cooling technology, cutting edge insulation and Blockchain infrastructure allows to redefine the product’s freshness and traceability.

Our vision is to allow your local butcher to order your favorite steak directly from the producing farm and sending it straight to your grill party. (All without the buyer even leaving his home, let alone going to store)

 
Advantages of using FoodGuardians

• Cost efficiency vs. existing solutions
  
• High durability with longer container life cycle
  
• Secured food safety through track & trace on Blockchain
  
• Sustainable and recyclable, reducing CO2 footprint
  
• Longer runtime and performance than existing solutions leads to higher freshness level
  
• Opening up new revenue streams by disrupting today’s delivery cold chain possibilities
  
• Easy handling and recharging (plug free and are automatically recharged in a cooling chamber, reefer container or reefer truck without any manual interference)
  

 
Each FoodGuardians container can be tracked around the world on:

• Logistics milestones
  
• Temperature
  
• Humidity
  
• Specifications
  
• History
  
• Documentation
  

 
The phrase “Imagine your tomatoes tasting 1 day ‘fresher” has been used by the CEO a couple times, and is more or less the FoodGuardian slogan. This is referring to the fact that not only can FoodGuardian and SkyCell containers save cost, CO2, and man/brainpower, but they can also make shipments faster when combined with the blockchain (LOGI Chain) and Smart Contracts. when everything is accounted for at every second with almost as little room for human error as possible, things are far more efficient.

We are launching our first food application – we will announce a collaboration before June for a solution that can be used to ship overnight online fresh food to people homes and can be used to supply hospitals and restaurants as well.

FoodGuardians and SkyCell are two of the many possible use-cases for SmartContainers' tech:

"Other use cases. Yes indeed. We are just getting started!! However, it makes sense to focus on scaling SkyCell and FoodGuardians before starting something new. In the end we are a tech company. We have defined 7 use cases around the insulation technology. We have started with the most relevant 2 but will certainly continue."

 

SkyCellONE

SkyCell is looking to bring a business-to-consumer solution to market, that was developed and tested with one of the top 20 pharma companies in the world. The direct to patient market is estimated to increase to a 2.5 billion USD market in the future, with no other competition yet aside from styrofoam containers that are disposed of after one use. The SkyCell ONE can also be co-branded by a partner, such as a pharmacy chain that could rent it out for home delivery, business trips or even holidays.
The product is temperature stable for up to 72 hours, can be recharged passively in a fridge, or temp-controlled warehouse or truck. Currently it’s best in class for size and weight, but that’s probably down to there being no competition! Trials have been undergoing since June 2017 with an orphan drug product, and go live is expected in Q2 2018. - Cryptowithoutborders article

The SkyCell ONE container is showcased HERE
THIS could be a massive money maker. There is currently no direct pharma-2-consumer shipping service, because it really wasn’t profitable, or manageable on a central database. They can even sell this product to other supply chain entities to use. The direct to patient market is estimated to increase to a 2.5 billion USD market in the future, with no other competition yet, aside from styrofoam containers that get disposed of after a single
Q&A: Smart Containers’ Richard Ettl on Blockchain, Pharma, and how His Company’s Hardware and Software is Disrupting the Logistics Industry - Nexchange.com

We are launching also additional sizes – so we are launching a very small box to ship pharma directly to patients' homes. Amazon just recently announced that they will postpone entering the pharma distribution space, as they do not have the technology to ship to patients homes in a temperature controlled manner. We are bringing this to market later this year. This will increase the convenience of patients and reduce the costs in the healthcare system.

 

Organs

I just finished listening to this podcast (20 minutes long, but you can skip the intro stuff to make it shorter of course). I’m now twice as excited as I was before. I’m going to type out a large chunk of the podcast. I’ll be paraphrasing slightly, so I don’t have to type every “uhh” or anything, plus he sometimes starts one sentence before finishing another.

“We have some prototypes, that we built, for example, for the Children’s Hospital here in Zurich, where we’ve designed a container that can transport living skin.” [Interviewer; “Wow.”] “So for young children that suffer skin diseases that could be almost fatal, like cancer, they grow this… patch of skin, and then that skin needs to be transported, and kept at body temperature so… roughly 37 degrees Celsius. There we designed them a box that did this for 10 days, autonomously.” [“That’s amazing…”] “Yeah, we did this because we wanted to learn how to interact and work with hospitals, this is a highly specialized application, and the next step could be organ logistics, because most of the organs today are transported on ice, because that’s the standard set in the 70’s, but studies have shown that if your transport certain tissue at room temperature, it is significantly better for the tissue than if you transport it on ice.”

I can guarantee you every major hospital on earth is going to want their hands on this container that can allow them to transport both living skin, and potentially organs in the future. The fact that in this day and age we’re still throwing people’s kidneys/lungs/etc in a bucket of ice is a little weird.
From the recent AMA:

Our Container BT5: The name stands for Body Temperature 5 L content. It transports skin grafts that was cultured for children with burn accidends. The temperature range is 37°c. Nico (our CTO) was so taken by this project, that he developped this container only for this purpose for a company calles Cutiss (a start-up from Zurich). We currently only have around 10 of these containers in use. It is not produced in on a large scale. We could market it, but have bigger opportunities to tackle first with the SkyCell one. You can only focus on 1-2 projects at a time. The BT5 is a beautiful project, but will need manpower to scale production and then manpower to market it.

 

Competition

Envirotainer, The leading company in this field, has only a matter of time before they’re overtaken. SmartContainer Group’s containers are proven to be superior (5x as efficient, 35% lighter, self-charging, etc, etc, read up above for the whole deal). According to the Googles, Envirotainer’s best year (2015) saw a profit of $50,000,000. It’s logical to assume that Smartcontainers will surpass them as the top dog, and at the same time be pulling in much more profit over time by serving both pharma, and the food industry (Envirotainer only does pharma). By accepting cryptocurrency payments, saving them a fair bit in fees from cross border payments, they’ll also net a small % more in profits annually.
I asked about the state of their competition. Turns out, Envirotainer (or more specifically the private equity firm that owns them) offered SmartContainers a buy out of $125m. This was one of countless offers they've turned down, because they believe they can scale the company to much further value. The firm selling Envirotainer has been trying to find a buying for the past 3 years, at $1b. No one will buy them, because anyone who knows their shit in that industry knows SmartContainers will overtake them in no time.
From April's AMA:

Our 2 biggest competitors are for sale. Envirotainer (biggest player) is owned by a Private Equity company that wants to sell it for 1 b USD. it already tries to sell for 3 years. SkyCell is considered a threat to the valuation of Envirotainer, since we are winning one client after the other from them. While Envirotainer is the largest player with a huge sales force and well established client contacts, they are still operating on an "old" technology. SkyCell is technology leader, has lighter containers, reduces CO2 emissions and is considered to be the future.

2 days ago, a private equity company requested a meeting to see the valuation of SkyCell and evaluate to buy. We have already been approached several times. We are treated as the bride in the market. However, Richard and Nico think we can scale the business much more before we should consider to sell. We are just getting started.

We have won 3 large accounts in Q1. Today we have 1200 containers. By the end of the year, it will be 2000. Our business plan estimates that SkyCell will be profitable in 2019. Therefore you can expect first dividends in Q1 2020.

 

Official Projections

Another redditor asked for "optimistic expectations for potential profits" during their ama, here was their answer:

How does a profit of 21 m USD on Smart Containers total in 2020 sound? This figure will then quadruple in 2021 to 76 m USD.

As you can see, this would mean that by 2021 tokenholders would not even have broken even yet. I myself am fine with this, i'm expecting to hold SMARC until the end (be it I die or the company sells, in which case i'll enjoy that fat exit payout). The potential gains from 2020-2030 are far more worth it to me than trying to make it in one year with heavy risk.
So why invest in this over a random shitcoin that might moon? If you're here to turn $1000 into $1m and get out by the end of the year, good luck, don't invest in smarc. If you're realistic and are aware that crypto will only be so volatile for so long, go ahead and think about putting a bit of your portfolio in something that will have actual value, lasting long after the shitcoins die. Crypto market could crash at any time, but that doesn't mean that SmartContainers as a company goes anywhere, nor their profits. I don't think I need to explain any further.

So…

A 5 year old company, with over 100,000 collective hours of R&D put into their products, with currently just under 100 innovative patents, that is already the 4th largest of it’s kind in the world, with the top product in their field on earth, is doing an ICO that is fully backed by the Swiss government, with a token that is due 20% of all future shareholder payouts, as well as 20% of any potential exit profits (the company being purchased). They’re already this big, and you can benefit from both their success, and their expansion into new markets.
There’s nothing stopping SmartContainers Group/SkyCell/FoodGuardians from working with VeChain in the future either. Or Walton, or Wabi, Devery, OriginTrail, Ambrosus, all of em.
 

Links4U:

SmartContainers
https://smartcontainers.ch/
https://foodguardians.ch
https://skycell.ch/
Whitepaper
FAQ
Terms of Token Sale
CryptoWithBorders Article
Medium post reviewing SmartContainers
Interview with Richard Ettl, Co-Founder & CEO of Smart Containers on SMARC Token Sale | TechBullion
Interview with Richard Ettl - CryptoRich - Richard talks about some of their patents in this video, I think about 20 minutes in. Whole thing was worth watching imo
Podcast on how Blockchain + Smart Contracts will change how we ship things globally - 20 minutes, I REALLY recommend you listen through it, but do skip the intro if you want.
CEO Richard Ettl speaking at Crypto Finance Conference in St.Moritz - about 14 minutes, also highly recommend you watch this as well.
SkyCell Video
Strategic Advisor Oliver Bussman (President of the Crypto Valley Association, Former CIO of UBS and SAP), on SmartContainers
Marc Bettinger on why he took an advisory role with SmartContainers - (many may know him as "altcoindad")
Michael Guzik - Former 'Head of Blockchain' at PWC, current Head of ICO advisory at Lykke - why he's involved with the Smarc/Logi ICO
AMA with Carla Bünger - CMO & Business Development Manager of SmartContainers
AMA with Thomas Taroni - Head of IT of Smart Containers
Q&A w/ Richard Ettl - Nexchange
 
Should you invest in this? I sure am, and am very glad to even be offered the opportunity, but it’s up to you. Read through this post if you haven't yet, then click these links and decide for yourself. Don't go all in of course, since this is a profit share token, there is much less risk, therefore less short term reward. The long term reward is what we're looking at here, don't buy into the ICO and then complain that you aren't getting 1000% ROI payouts by year one.